LAND ROVER EXPERIENCE
YOUR OPPORTUNITY TO GET BEHIND THE WHEEL OF A LAND ROVER AND HEAD OFF-ROAD FOR AN EXCITING, CHALLENGING DRIVE
JAGUAR LAND ROVER ICE ACADEMY SWEDEN
See how our thriving manufacturing sites keep up with rising international demand for premium all-wheel drives.
STATE OF THE ART
Witness the marvel of hi-tech robots, cutting-edge machinery and hundreds of skilled craftsmen working in perfect sync.
ATTENTION TO DETAIL
Learn how each Land Rover takes shape: from aluminium sheet to Final Assembly line, with thousands of precision and quality checks along the way.
MEET THE EXPERTS
Pose your questions to our passionate, dedicated tour guides. With years – sometimes decades – of experience behind them, they know every inch of the manufacturing process.
LAND ROVER EXPERIENCE TOUR
Experience the extraordinary capabilities of a Land Rover first hand at one of our Land Rover Experience Tour events. Slip into the driver’s seat and take on a series of tricky challenges for the chance to join us on an off-road adventure to Peru.
JAGUAR LAND ROVER ICE ACADEMY
We are taking our high-performance Jaguars and Land Rovers to Arjeplog, Sweden. If bone-chilling temperatures and off-road challenges sound appealing, join us and become part of the adventure.
HALF DAY EXPERIENCE
Develop your driving skills with expert tuition and gain a greater understanding of vehicle control, obstacle handling and how to assess different environments including navigating steep inclines, descents, side slopes and water crossings.
FULL DAY EXPERIENCE
Explore more challenging terrain and refine your driving techniques under the guidance of a qualified instructor. Navigate various off-road elements and attain a higher level of confidence that will prepare you for real world environments. Once you’ve completed a Full Day Experience, you’re ready for the Advanced Experience.
Time to shift gear, literally, with a deeper immersion into the high and low range shift technique whilst on the move across challenging terrain. This skill results in improved vehicle momentum and controlled emergency stopping on slippery ground.
Tell us what you want to achieve and we will build an exclusive Land Rover Experience around you, your clients and your staff. Thrilling driving experiences, teambuilding, rewards, away days or celebrations can be tailored to fit the most exacting requirements.
Our team can bring a unique off-road driving experience to your chosen location. Unusual and memorable, the day will be bespoke to your requirements.
Our expert instructors deliver specialist training courses for drivers at any level including winching, vehicle recovery and trailer handling. Bespoke courses are available for professional users.
DRIVING EXPERIENCE CENTRES
32 centres, a world of exploration