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Today marks the full launch of Land Rover’s #WeDealInReal campaign, which champions rugby’s grassroots. The campaign launches with the release of a film which can be found here.

As a worldwide partner of the Rugby World Cup 2015, Land Rover have chosen to use a 20 year heritage within Rugby to build a truly grassroots activation campaign.

Featuring eleven amateur rugby clubs from different countries ranging from Scotland to Fiji, the global campaign of #WeDealInReal reflects the shared passion, resolve and integrity of Land Rover and rugby at all levels.

The launch of the campaign follows an event in March, 2015, when Land Rover Ambassadors and Rugby legends including world cup winners, Johnny Wilkinson, Will Greenwood, Sir Clive Woodward, Brad Thorn and Bryan Habana surprised amateur side Racal Decca RFS, by turning up to fulfil the club’s routine match day preparations.

In addition to the eleven hero teams that will each have their story bought to life through a series of films on Land Rover’s global website throughout the campaign, hundreds more will be featured online in a number of ways.

Finally, 96 young mascots, one from each competing nation, were chosen from grassroots programmes to run out with the teams at the World Cup competition.

Throughout the build up to the Rugby World Cup Land Rover have been touring the Webb Ellis Cup around remote communities across 15 countries. In the run up to the tournament kick off a bespoke Rugby World Cup Defender is touring the trophy around the UK.

To find out more about Land Rover’s Rugby World Cup sponsorship please visit:
Rugby World Cup Homepage


Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

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