BUILDING AN ICON: LAND ROVER CREATES ONE-OF-A-KIND DEFENDER TO MARK 2,000,000TH PRODUCTION MILESTONE
Celebrating 67 years of iconic Land Rover production, a unique vehicle has been built to commemorate the UK production of the two-millionth Series Land Rover and Defender.
To mark this momentous occasion, Land Rover invited a team of famous Defender fans, including adventurer Bear Grylls, entrepreneur Theo Paphitis, Countryfile presenter Adam Henson and marine biologist Monty Halls to help build the bespoke ‘Defender 2,000,000’. Representatives from the International Federation of Red Cross and Red Crescent Societies and Born Free Foundation, as well as Land Rover executives, joined the team and each guest was paired with a manufacturing associate, who helped them to fit their part to the vehicle.
Designed by Land Rover’s Special Vehicle Operations team, this unique Defender features a map of Red Wharf Bay, where the design for the original Land Rover was first drawn in the sand, and a custom-made black leather interior. The Indus Silver Satin exterior contrasts against a Santorini Black roof and wheel arches. Whilst on the front and rear, S90 HUE registration plates and a bespoke ‘no 2,000,000’ badge set the vehicle apart as a one-of-a-kind.
Over 67 years, the Series Land Rover and in turn Defender has been the transport of choice for explorers, charity organisations, farmers and even royalty. Throughout history it has helped pioneers to reach the unreachable. What started life as an agricultural workhorse has transcended the automotive world to become a worldwide design icon.
The vehicle will be publicly unveiled on the Bonhams stand at Goodwood Festival of Speed, 25-28 June 2015. After completing a schedule of public appearances throughout the rest of the year, ‘Defender 2,000,000’ will be auctioned at a prestigious charity event, held at Bonhams auction house in London, UK on Wednesday 16 December 2015.
As part of the auction, Bonhams will host a specially curated Series Land Rover and Defender exhibition, to showcase the vehicle’s rich history, detailing its journey to becoming a global automotive icon. The event will culminate with the sale of ‘Defender 2,000,000’.
Funds raised from the auction will be shared between the IFRC and Born Free Foundation, with both organisations enjoying a long association with Series Land Rovers and Defenders.
Production of the original Land Rover Series I began at the famous Lode Lane facility in 1947 ahead of its launch at the Amsterdam Motor Show on 30 April 1948. Since then two million examples of the Series I, Series II, Series III, 90/110 and Defender have been produced.