This weekend saw the launch of Land Rover’s Rugby World Cup Campaign, We Deal In Real.
The launch took place in Racal Decca RFC, recognised as the 'Smallest Rugby Club in the World’ where some of Land Rover’s most high-profile Rugby ambassadors leant a hand at this grassroots match.
Racal Decca RFC, just like thousands of similar small Rugby clubs around the world, have shown an incredible commitment to the game and it is admirable that a love of the game remains at the core of everything they do. Passion and commitment are the very foundations of the game of Rugby and Racal Decca are testament to that continued devotion to the sport.
With neither side aware of the activity being conducted it came as quite a surprise when Sir Clive Woodward, Rugby World Cup winning coach with England in 2003, arrived to conduct a pre-match team talk for the game which was to be played against rivals Streatham-Croydon 3rds.
After putting on their matchday jerseys, which had been laid out with care by Brad Thorn and Bryan Habana, themselves Rugby World Cup winners with New Zealand and South Africa respectively, the teams were put through their paces in warm-up led by Will Greenwood and James Haskell.
With the game underway, Racal Decca were awarded a penalty in front of the posts by referee Hayden Sarjeant, a Maintenance Supervisor at the Jaguar Land Rover Castle Bromwich Assembly Plant, and a referee for the Warwickshire Society of Referees. After being handed the kicking tee by Jonny Wilkinson, kicker Robert Holmes confidently put three points on the scoreboard. Rugby World Cup winner with New Zealand Brad Thorn was on hand with the water bottles, while former French winger Benjamin Fall and Shane Horgan, who was capped 65 times for Ireland, ran on the oranges at half time.
After a hard-fought game, Racal Decca emerged victorious, beating their rivals 31-17.
The line-up of stars past and present, which boasted a total of 955 international caps and 5 Rugby World Cup winners’ medals, fulfilled all the essential roles that thousands of amateur players at grassroots clubs around the world undertake in order to play a game of Rugby.
Mark Cameron, Jaguar Land Rover Global Brand Experience Director, said “Land Rover has been at the heart of rugby, from the grassroots to the elite, for over two decades. We share the same passion, resolve and integrity that sits within the core of the game. It is therefore fitting that our sponsorship campaign around the pinnacle of the game, Rugby World Cup 2015, will bring the grassroots to the fore. Building on this long heritage within Rugby, ‘We Deal In Real’ aims to give grassroots clubs the opportunity to experience the media spotlight, whilst staying true to Land Rover’s brand values.”
As a Worldwide Partner of the Tournament, Land Rover will be putting clubs such as Racal Decca at the heart of their campaign, showcasing the real spirit of the game around the world and putting grassroots clubs and players onto the global stage.