Landrover

MARCH, 22, 2011

The Range Rover Evoque has won best production car in the 2010 Car Design News, Car Design of the Year awards. This highly regarded accolade is the first major international award for the Range Rover Evoque, which is already shaping up to be the most exciting car of 2011.

The Evoque, Range Rover’s upcoming new 4WD, beat competition from the Alfa Romeo Giulietta and the Audi A7 to take top honours by a considerable margin. Significantly, the Car Design of the Year Award represents the opinions of automotive designers, including a number of leading industry Design Directors who sit on the judging panel. The Award was presented to Gerry McGovern, Land Rover Design Director at the Car Design Night, held on the opening evening of the Geneva Motor Show. “I am delighted to accept this prestigious award on behalf of the Land Rover Design team. This is a particularly special accolade as it represents recognition from peers in the industry,” said McGovern.Car Design News Editor, Eric Gallina, who presented the Award said: “The Evoque represents the best translation from concept car to production vehicle we have seen in recent times. It’s clear to see why it was chosen.” "The Evoque translates the brand identity of Range Rover to a smaller, very relevant product, without becoming retro or derivative,” added Joe Simpson, Associate Editor.

To coincide with the Car Design of the Year Award, Land Rover has released a short film showing behind the scenes footage of the Evoque compact SUV design process. The film gives an insight into the design inspiration for the vehicle, including designers’ viewpoints on how the ground breaking Evoque will create and conquer an entirely new sector of the market.The film is the first in a series of four, giving an insiders view of the Evoque development story – from initial design, through rigorous calibration and development processes to final engineering tests. The remaining three films will be released online over the coming months. The first film, which focuses on the design process, can be downloaded at: http://www.media.helloevoque.com/

The Car Design of the Year Award comes hot on the heels of several domestic accolades for Evoque including a Design Award from Czech publication ‘Auto Design and Styling’ and ‘Best SUV of 2011′ awarded by the Motor Press Editorial Group in Portugal. Earlier this year, The Range Rover Evoque was overwhelmingly voted ‘Most Exciting Car of 2011′ by users of Whatcar.com in the UK’s annual What Car? Awards.