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Kingsley Holgate in South Africa for World Malaria Day

(Cape Town - Wednesday, 25 April 2012) Legendary modern-day explorer and humanitarian, Kingsley Holgate has taken some time out from his latest African expedition in support of malaria prevention and education to visit South Africa around World Malaria Day on 25 April 2012.

The “Greybeard of African Adventure” and his team are currently doing the year long Great African Rift Valley (GARV) Expedition, which started in October last year. It’s a world first humanitarian, 12 month, 9 chapter odyssey penetrating remote regions from its northern point in Djibouti on the Horn of Africa through Ethiopia, Kenya, Tanzania, Uganda, Rwanda, Burundi, the Democratic Republic of Congo and Malawi, to its most southern point near Gorongoza in Mozambique.

Using adventure to improve and save lives, the expedition is a humanitarian journey focused on malaria prevention initiatives. The team is also distributing spectacles to poor-sighted people in remote areas, as well as water filters in areas where contaminated water is a serious problem.

From the beginning of the journey Holgate and his team have carried an expedition Scroll of Peace and Goodwill to be signed and messaged by heads of state, health and community leaders in each country as a declaration of support for the project.

A dedicated ambassador for the United Against Malaria (UAM) campaign, the 67 year-old explorer has spent the last several years devoting much of his life to raising awareness around malaria and to
raising funds to buy and personally distribute malaria nets across the African continent.

The UAM campaign aims to raise global awareness around the subject of malaria, and bring about a large-scale commitment to ending the disease. Malaria threatens half the world’s population and claims 655 000 lives each year. 90% of those are in Africa, where a child dies from malaria every minute. Yet, malaria can be effectively prevented and treated, and in the last decade alone, global malaria deaths have been reduced by 38%. Ending malaria will improve maternal and child health, education and will significantly reduce poverty in Africa.

For his Great African Rift Valley Expedition South Africa’s foremost malaria foot soldier has gained the support of South Africa’s favourite outdoor store, Cape Union Mart.

The retailer has partnered with Holgate and the United Against Malaria campaign which sees the malaria crusader fully kitted out with Cape Union Mart gear. The company’s Director of Retail Services, Evan Torrance says Holgate embodies sustainable adventure with a purpose, something that Cape Union Mart endorses strongly.

“Kingsley is the authentic traveller who embarks on unknown territory to experience and discover new things, whilst at the same time working hard to improve the lives of people in need. We have a history of supporting local explorers and expeditions and are proud to be associated with Kingsley and this humanitarian adventure,” explains Torrance.

Torrance says their support of the campaign also allows for Research and Development in the field.

“Kingsley is the most travelled man in Africa and our partnership with him gives us a unique opportunity to test Cape Union Mart gear in some of the harshest climates and toughest places on the continent. The expedition team is equipped with lightweight and technical K-Way apparel and we receive valuable feedback from them to improve the gear and clothing. We take this advice to heart and for example recently modified the pocket of a K-Way jacket to be a better fit for Kingsley’s passport, and the passports of our many customers who travel through Africa.”

Holgate says they value Cape Union Mart’s support of their humanitarian expedition.

“We test the gear in some of the most outlandish places in Africa like Dallol in the Danakil Depression, the hottest place on earth. The K-Way clobber gets used and abused, washed in rivers, dried on thorn trees and still looks smart enough for when we meet with dignitaries to endorse the expedition Scroll of Peace and Goodwill. We send feedback and ideas back to Cape Union Mart so as to assist them with ongoing research and development of the excellent K-Way brand.”

As part of its commitment to ending malaria in Africa, Cape Union Mart stocks the authentic United Against Malaria supporters bracelets and has taken up the challenge to help sell 50 000 bracelets by the end of April. The multi-coloured UAM beaded bracelet has become synonymous with the fight against malaria and close to 500 000 have been sold.

By purchasing the UAM bracelet at a cost of R30, individuals and organisations are contributing towards the purchase of life-saving mosquito nets for thousands of people across sub-Saharan Africa who cannot afford to buy their own. The sale of one bracelet can protect a child from malaria for up to 5 years.

Cape Union Mart’s support has also brought Holgate to Cape Town this week and gives the public an  opportunity to meet the man himself.  On Thursday 26 April at 18h30 Holgate will be at the Cape Union Mart Adventure Centre at Canal Walk sharing tales of his many African expeditions, photographs of unusual locations and explaining the importance of the United Against Malaria campaign and supporters bracelet.

“It’s like a thud to the heart,” says Holgate, “when you get to a village and a mother is screaming, not knowing what to do, her child dying from malaria – 2 days by dugout to the nearest clinic. I know what it is like, I’ve had malaria well over 40 times and when you think these lives can be saved by a simple mosquito net.”

Holgate says the voluntary support for the expedition has been exceptional and that through the collaborative efforts of corporates, NGO’s and civil society they are certain to make a real difference in people’s lives.

“It’s all about the shared energy of people who care for Mama Afrika,” he concludes.


Share your support for World Malaria Day by following Cape Union Mart, United Against Malaria and Relate on Facebook, and sharing news via Twitter by following @CapeUnionMart,  @UAMalaria, @RelateBracelets.

Follow Kingsley's Great African Rift Valley (GARV) expedition through his dispatches or follow the GARV expedition on Facebook.

Click here to watch the YouTube video

The Birth to the Newest Nation on the Planet: A Journey to Embrace All Africa

The Birth to the Newest Nation on the Planet: A Journey to Embrace All Africa

Great African Rift Valley Dispatch | In The Footsteps of Gregory

World Malaria Day is commemorated every year on 25 April. It recognizes global efforts to control malaria. Globally, 3.3 billion people in 106 countries are at risk of malaria and 655 000 deaths are claimed by malaria each year according to the latest statistics, 90% of which occur on African soil.

Herewith the latest Great African Rift Valley dispatch as the expedition team continues to improve and save lives through adventure. Thank you for helping to make a difference!

Land Rover Dispatch 70 – In the footsteps of Gregory

We are still following this massive sear on the earth’s face, visible from over 10,000kms out in space and first explored by the Scottish geologist John Walter Gregory who in 1893 named it the Great Rift Valley. For us it remains a fascinating yearlong chapter by chapter geographic and humanitarian journey – linked to the fight against the killer disease of malaria. So that’s why we’re back in South Africa for a while to support World Malaria Day on April 25, 2012. Please show your support by purchasing a United Against Malaria bracelet from your nearest Cape Union Mart store.         

GREAT AFRICAN RIFT VALLEY EXPEDITION | WORLD MALARIA DAY

Land Rover Dispatch 69 – World Malaria Day

We race the expedition Landies back to Nairobi, truckers have blocked the border on the Kenyan side so we walk through, stamp our papers and get a guy on a piki-piki (motorbike) to detour us through the backstreets of the Namanga border post back onto the Nairobi road. In Nairobi Thomas Hansen and the Vestergaard team who supply us with top quality PermaNet mosquito nets and LifeStraws, put on a celebratory curry. We park the expedition Landies with Sergio Fernandes. Once again it’s South African to the rescue as Sergio puts us onto the flight home and a break for the East African rainy season. Ahead of World Malaria Day, 25th April 2012, we also need to use this as an opportunity to build up the support for the United Against Malaria campaign. You can join the winning team to fight malaria by buying a United Against Malaria bracelet from your nearest Cape Union Mart store. Please make a difference. Will keep you posted.       

GREAT AFRICAN RIFT VALLEY EXPEDITION | ANOTHER SIPFULL TO THE CALABASH

Land Rover Dispatch 68 – Another sipfull to the calabash

Chapter 3 of our Great African Rift Valley Expedition comes to an end with the adding of a sipfull of Lake Eyasi water to the traditional calabash that now contains water from every iconic Rift Valley lake stretching from the Red Sea on the Horn of Africa all the way to Eyasi on the Southern end of the East African section of the Great Rift Valley. Behind us now is Djibouti, Ethiopia’s dangerous Afar Triangle, the Rift Valley lakes of Southern Ethiopia, Turkana – the world’s largest desert lake in Northern Kenya, and all the other East African Rift Valley lakes, to now include Eyasi and its small, fragile population of hunter-gathering Hadzabe. It’s proving a magnificent geographic and humanitarian adventure. The next Rift Valley challenge is the Western or Albertine Rift which starts in Northwestern Uganda. And so, as the rain clouds gather over the Eastern Rift, we celebrate our last sunset of this chapter with Nicolas and Fabia, the delightful owners of Chem Chem safari lodge on the Eastern shore of Lake Manyara, who are also assisting with the humanitarian work attached to the expedition.

GREAT AFRICAN RIFT VALLEY EXPEDITION | EATING RAT

Land Rover Dispatch 67 – Eating rat

The heat beats down, the bush is dry. The Hadzabe women dig into the ground with sharpened sticks. There’s excited barking from the dogs. In a second one of the hunters shoots an arrow through a ground squirrel which, using a piece of bark, is tied like a trophy onto a young boy’s waist. A bird is added and then several rats. The women dig for roots and a man climbs into a tree for honey. The hunter-gathering is done with quick, purposeful movements – every person in the team knows just what to do. Old, dry roots are gathered for firewood, tubers are sucked for moisture. Back at their camp we are invited to join the feast – it’s my first taste of roasted rat. I send Tristan off to the Landy to bring a knife and our last piece of wet and fatty biltong. I cut a piece for each of the Hadzabe. The fat will make us vomit, says one, we’re not used to beef. The others laugh and put their biltong pieces on the fire to roast. The Hadzabe endorse the Rift Valley expedition scroll with drawings of trees, rocks and animals which depict their personal names. For us it’s a rare privilege. Life’s a great adventure, isn’t it?   

GREAT AFRICAN RIFT VALLEY EXPEDITION | TWO BABOONS AS THE BRIDE PRICE

Land Rover Dispatch 66 – Two baboons as the bride price

We found a guide during the night and reached a small Hadzabe encampment at sunrise. Just a few make-shift huts of bent sticks and leaves next to a big baobab below a rocky outcrop in which they also used small caves as dwelling places. Just like the San people, the Hadzabe are friendly and full of fun, clicking away in their strange language (Hadzame, along with Africa’s other dying Khoisan languages, might represent one last fading echo of the first human voices to have carried across the African savannah). 11-Year old Tristan Holgate (the expedition mascot on this leg) is in his element as they teach him how to use the fire sticks. A wrinkled old man mumbles from beside the fire. Our guide tells us that when the old man dies they will shoot a Dik-Dik and place it next to his body, so attracting the hyena to come at night and eat the corpse. Arrows and bows are prepared and the dogs run ahead as we leave on foot to go on a typical Hadzabe hunter-gathering mission. I ask what their favourite food is. ‘Baboon’, comes the answer, ‘the meat has magical powers, and when we get married we kill two baboon and have a feast.’ Will keep you posted.

GREAT AFRICAN RIFT VALLEY EXPEDITION | IN SEARCH OF THE LAST HUNTER-GATHERERS

Land Rover Dispatch 65 – In search of the last hunter-gatherers

‘Count the legs and divide by four. This is the birthplace of the great wildebeest migration’, says expedition member Brad Hansen (nicknamed Bula Matari) over the radio of the lead Land Rover, as surrounded by tens of thousands of wildebeest and zebra, we cross the short grass plains of the Ngorongoro Conservation Area. A cheetah kill and a lion pride add to the excitement of our journey. But our next objective lies South of here. To remain true to the expedition we must reach Lake Eyasi before nightfall, and then wake before sunrise to meet with the Hadzabe, Tanzania’s only remaining tribe of true hunter-gatherers who still hunt in the Rift Valley with bows and poisoned arrows and speak a Khoisan-type click language.

GREAT AFRICAN RIFT VALLEY EXPEDITION | GREETINGS FROM NGORONGORO

Land Rover Dispatch 64 – Greetings From Ngorongoro

GREAT AFRICAN RIFT VALLEY EXPEDITION | TO THE RIM OF THE CRATER

Land Rover Dispatch 58 – To the Rim of the Crater


GREAT AFRICAN RIFT VALLEY EXPEDITION | BACK ONTO THE RIFT

Land Rover Dispatch 57 – Back onto the Rift


GREAT AFRICAN RIFT VALLEY EXPEDITION | AN EXPEDITION MASCOT

Land Rover Dispatch 56 – An Expedition Mascot


GREAT AFRICAN RIFT VALLEY EXPEDITION | Planning for Chapter 3

Land Rover Dispatch 55 – Planning for Chapter 3

Great African Rift Valley Expedition | Chapter 2 A Great Success

Chapter 2 a great success – it have happened without you wouldn’t

Great African Rift Valley Expedition | The Hamer Bull Jumping Ceremony

The Hamer Bull Jumping Ceremony

Great African Rift Valley Expedition | We make it to the ‘Ocean of Salt’

We make it to the ‘Ocean of Salt’

Great African Rift Valley Expedition | In the footsteps of Count Teleki

In the footsteps of Count Teleki

Great African Rift Valley Expedition | Ready for a quick getaway

Ready for a quick getaway

Great African Rift Valley Expedition | Peace Accord in the bush

Peace accord in the bush

Back onto the floor of the Great African Rift Valley

Back onto the floor of the Great African Rift Valley

Great African Rift Valley Expedition | No sex, no drinking

No Sex, no drinking

Great African Rift Valley Expedition | Jamaica on the Rift

Jamaica on the Rift

Great African Rift Valley Expedition | The Calabash Journey Continues

The Calabash Journey Continues

Great African Rift Valley Expedition | On the Warpath

On the Warpath

Great African Rift Valley Expedition | Two expeditions meet up

Two expeditions meet up

Great African Rift Valley Expedition | A Bloody tragedy– we’re lucky to be alive

A bloody tragedy – we’re lucky to be alive

Great African Rift Valley Expedition | Chatting up the locals – E’SHI

Chatting up the locals – E’SHI

Great African Rift Valley Expedition |The 3rd highest capital city in the world

It’s the 3rd highest capital city in the world

Great African Rift Valley Expedition | Dispatches 13 to 16

DISPATCH NO.22,23

DISPATCH NO.20,21

DISPATCH NO.17,18,19

DISPATCH NO.14,15,16

DISPATCH NO.11,12,13

DISPATCH NO.7,8,9,10

DISPATCH NO.6 - THE AFRICAN POTHOLE

DISPATCH NO.5 - UNITED AGAINST MALARIA BRACELETS ALONG THE WAY

DISPATCH N0.4 - CELEBRATING THE SEND OFF TO JUBA

DISPATCH NO.3 - FAMOUS SOUTH AFRICAN SINGER YVONNE CHAKA CHAKA

DISPATCH NO.2 - UNITED AGAINST MALARIA SEND OFF - FOOTBALL GAME

DISPATCH NO.1 - COUNTDOWN TO SOUTHERN SUDAN

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