Geneva, 2 March 2011 – London artist Benedict Radcliffe last night unveiled his latest creation, an exclusive wireframe art installation as part of his recent collaboration with Land Rover.
The installation, a life size piece of art based on the new Range Rover Evoque has been created specially to coincide with the Geneva Motor Show and the reveal of the many exterior and interior design features that allow customers to personalise their vehicles.
As the installation was revealed in Geneva, the Range Rover Evoque was announced ‘Best Production Car’ in the 2010 Car Design News, Car Design of the Year awards. This highly regarded accolade is the first major international award for the Range Rover Evoque.
Benedict’s installation focuses on the individual design elements of the Range Rover Evoque. Building on the Range Rover Evoque wireframe design, the installation includes 3D wheels and front and back seats, all made from steel and painted in a rainbow of colours including lime green and neon pink.
These components are suspended within a 3D wireframe box, creating a life size wireframe representation of the car that as well as fitting together, can also be deconstructed to form individual stand alone pieces of art.
Benedict has played a central role in creating the wireframe concept for Land Rover, advising on the creation of the sculptures, which have been showcased in cities worldwide.
He said: “The traditional concept of the wireframe created a huge buzz in 2010 but this is the perfect opportunity to dig a little deeper into the intricate design detail of the Range Rover Evoque. People can’t help but get involved with the sculptures and interact with them and I can’t wait to see how the installation is received.”
Calling all qualified technicians to forget what they know about German efficency and English reserve, and bring their expertise to the rich heritage of Jaguar Land Rover.
Jaguar Land Rover South Africa is champing at the bit in anticipation of the Land Rover Africa Cup polo tournament, which takes place on the weekend of July 19 and 20.
At a launch function held in Cape Town this morning, it was announced that Land Rover will be the official associate and exclusive vehicle partner of the union for the next three years.
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