Peter Biven has been appointed Marketing and Communications Director for Jaguar Land Rover South Africa and Sub Sahara Africa (JLR SA and SSA).
A consumer marketing specialist, Biven has worked on multinational brands across Europe, China, Africa and South Africa. He joins JLR SA and SSA at a particularly exciting time for the company as head office infrastructure grows, sales volumes are climbing and one of the most exciting product pipelines is due over the next five years.
“To work for two prestigious global brands of such iconic status as Jaguar and Land Rover is a great privilege and an amazing opportunity. JLR is a motor company going places, both globally and in Africa, with massive investment and commitment behind it,” says Biven. “To be part of this amazing success story, globally and across South Africa and sub-Saharan Africa is incredibly exciting.”
Biven has extensive experience across a number of industries, most notably FMCG where he has been recognised by numerous awards for his work across the world.
“We’re delighted to add such flare, enthusiasm and solid consumer experience to JLR SA and SSA at this exciting time for the company,” said Kevin Flynn, Managing Director Jaguar Land Rover SA and SSA. “His experience across European, African and Asian markets makes him ideally suited to handle the diversity of Africa and invigorate our markets with fresh ideas to communicate to our customers.”
Calling all qualified technicians to forget what they know about German efficency and English reserve, and bring their expertise to the rich heritage of Jaguar Land Rover.
Jaguar Land Rover South Africa is champing at the bit in anticipation of the Land Rover Africa Cup polo tournament, which takes place on the weekend of July 19 and 20.
At a launch function held in Cape Town this morning, it was announced that Land Rover will be the official associate and exclusive vehicle partner of the union for the next three years.
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