Land Rover… the first, the last, the everything in 4x4ing. That’s unless you happen to be a Jeep or a Land Cruiser fan. But it’s hard to deny the brand is on a roll, what with the Discovery 4 the darling of the upward-mobile middle class, and the Evoque achingly desirable to anyone who drives a Mini or a 1-Series. And for the last 40 years, everyone has wanted to own a Range Rover – who wouldn’t buy one if they won big on the Lotto next Saturday? But let’s not forget that the Landy brand is rooted in getting to places that others fear to visit and to do that you need two things: the appropriate vehicle and the commensurate driving skills. That’s why they’re offering owners of the former (post-2005 SUVs, not necessarily Landys either) a chance to improve the latter and they’re offering complimentary half-day driving courses at Land Rover Experience training centres. “It’s a unique initiative that nobody else has ever done before” explains Roland Reid, marketing director Jaguar Land Rover South Africa. “The Land Rover Experience prides itself in being the only local facility to utilize internationally accredited instructors and we are delighted to be able to make their extensive expertise available to all 4X4 SUV drivers free of charge.” There’s no doubt that a 2-tonne SUV behaves differently from a 1,.4-tonne sedan so getting to understand its limitations is a sound idea, especially if you’re new to the genre and the course is designed to enhance both on- and off-road skills. After all, there’s a whole lot more to it than turning pavements into ad hoc parking bays. The half-day driving courses are designed to educate drivers on the specific characteristics of 4x4 SUVs and the techniques required in order to ensure safe driving. It also ensures that drivers are able to use their vehicles to their maximum potential when the situation demands. Land Rover says their instructors are constantly monitored by the UK to ensure they comply with international standards, which means they undergo tests and training on a regular basis
Not just hot air!
Other than having to fill up with fuel, what’s the biggest downside when it comes to owning a car? Well, apart from the bad manners of other road users, you’d probably put having to check tyre pressures at the top of your list. Well, Goodyear reckon that may be a thing of the past thanks to their Air Maintenance Technology (AMT), a system which keeps tyres at the optimum pressure without the need for an external pump or any driver intervention. Incorrectly-inflated tyres not only compromise roadholding but can have a significant effect on fuel consumption, and Goodyear reckons you could save 57 liters a year (or about R650) by keeping pressures at the optimal point. If only we could have them in time to offset the toll costs which seem an inevitable fact of living in Gauteng...
Calling all qualified technicians to forget what they know about German efficency and English reserve, and bring their expertise to the rich heritage of Jaguar Land Rover.
Jaguar Land Rover South Africa is champing at the bit in anticipation of the Land Rover Africa Cup polo tournament, which takes place on the weekend of July 19 and 20.
At a launch function held in Cape Town this morning, it was announced that Land Rover will be the official associate and exclusive vehicle partner of the union for the next three years.
Jaguar Land Rover Limited: Registered Office: Abbey Road, Whitley, Coventry CV3 4LF Registered in England No: 1672070