LONDON, UK: Land Rover today announced the launch of ‘Pulse of the City’, an iPhone app that anticipates the launch of the new Range Rover Evoque. The ‘Pulse of the City’ app lets users create a unique and stunning data visualisation of their journeys across ten cities worldwide.
In a world first, the ‘Pulse of the City’ app, launches on iPhone (android available from mid November) and uses GPS tracking to record the collective movements of people within the ten citites. Users will be sent a graphical representation of their journey which they can display on the helloevoque.com website.
Users will be invited to join 40+ ‘City Shapers’ including influencers Daisy Lowe, Henry Holland, Georgina Chapman, Jessica Schwartz and Dylan Jones to download the app for free. City Shapers will be able to add comments about their favourite places, hot spots and journeys, creating a real time, evolving pulse of each city.
As the ‘Pulse of the City’ grows, Range Rover will be asking its ‘City Shapers’ and users of the app about their connection to their city. Questions including ‘What inspires you about your city?’ and ‘What are people talking about in your city today? will be posed each month, with the information from each city gathered to build a portrait of each urban landscape.
The ‘Pulse of the City’ app uses the new IOS4+ operating system’s ability to run background applications, thereby allowing users to start the app and leave it running whilst using the phone to take calls or browse the web. It uses the enhanced GPS capabilities of the new OS to track each journey more accurately, making the final visualisation a true reflection of a user’s movement. The app will let users come back to saved journeys, pause the journey they are viewing and then share their journey via Facebook, Twitter and e-mail.
The app, launched in conjunction with the website www.helloevoque.com, is inspired by the new Range Rover Evoque and the cities that in turn inspired its design.
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