Land Rover News

January 08, 2010

Jaguar ranks #1 in Sales Satisfaction Index (SSI) Study among luxury brands

Land Rover has 5th highest score in Sales Satisfaction Index (SSI) Study among luxury brands
 
MAHWAH, N.J., December 8, 2009 – Jaguar Land Rover North America is proud to announce today that Jaguar and Land Rover brands has achieved the 1st and 5th highest scores respectively in the industry for customer sales satisfaction in J.D. Power and Associates 2009 Sales Satisfaction Index (SSI) StudySM. 
 
Jaguar is the highest scoring brand in the study for the second consecutive year, and the recipient of the inaugural Luxury brand award . Land Rover is ranked fifth among luxury brands in the study.
 
The study is a comprehensive analysis of the new-vehicle purchase experience and is based on responses from over 48,000 owners and lessees of new vehicles registered in May and June of 2009. Overall customer satisfaction is measured based on five factors: dealership facility; salesperson; paperwork/finance process; delivery process; and vehicle price.
 
"Jaguar and Land Rover dealers deserve individual and collective praise for delivering such a superb shopping and buying process for our customers," said Gary Temple, President, Jaguar Land Rover North America, LLC. "The top goals of this organization are to deliver world class quality products to our customers with a world class dealership sales and service experience. These high rankings out of 37 brands in the industry coupled with recent dependability and customer service accolades show all of our efforts towards these goals are paying off."

About Jaguar Land Rover North America, LLC
Jaguar Land Rover is a business built around two great British car brands that design, engineer and manufacture in the UK. Jaguar Cars Limited, founded in 1922, is one of the world's premier manufacturers of luxury sedans and sports cars. Since 1948 Land Rover has been manufacturing authentic 4x4s that define 'breadth of capability' in their segments. The Jaguar XF, XJ and XK models are manufactured at the company's Castle Bromwich plant in Birmingham, while the Jaguar X-TYPE is produced alongside the Land Rover LR2 (Freelander 2) at the Halewood plant in Liverpool. Land Rover's Defender, LR4 (Discovery 4), Range Rover Sport and Range Rover models are all built at the Solihull plant. The Jaguar Land Rover business employs some 16,000 people, predominately in the UK, including some 3,500 engineers at two product development centers in Whitley, Coventry and Gaydon, Warwickshire. The business is a major wealth generator for the UK with 78 percent of Land Rovers exported to 169 countries and 70 percent of Jaguars exported to 63 countries, with sales to customers conducted principally through franchised dealers and importers.

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on cell phone ratings, car reviews and ratings, car insurance, health insurance and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.