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LAND ROVER NORTH AMERICA ADVENTURES RETURN IN 2012 WITH OFF-ROAD DRIVING EXCURSIONS IN THE MOAB DESERT AND TELLURIDE, CO

JULY 09, 2012

Land Rover North America announces the return of its renowned Land Rover Adventures driving program, offering consumers the opportunity to experience some of the world’s most capable, luxurious off-road vehicles over rugged, but breathtaking, terrain.  The Four- and Eight-day driving programs, designed for both novice and experienced off-road enthusiasts, will tour Utah’s Moab Desert, and allow participants to push Land Rover’s vehicle fleet to its limits with one-on-one guidance from professional Land Rover Driving Instructors.  Participants will also enjoy world-class accommodations, stunning scenery and fine dining experiences.

“Land Rovers are some of the most capable, luxury off-road vehicles in the world and Land Rover Adventures brings them to life in a unique manner that only our brand can deliver,” said Kim McCullough, Brand Vice President of Land Rover North America. “The programs enable adventure and travel enthusiasts to experience our vehicles in the environment for which they were designed, while providing the fine touches of luxury that are reflective of the Land Rover brand.”

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Land Rover will offer two exclusive Land Rover Adventure excursions through the Moab Desert:  the Four-Day* Adventure runs from August 24-27, 2012, with pricing at $4,500 per couple and $3,250 per single**; the Eight-Day* Adventure runs from August 27- September 3, with pricing at $13,000 per couple and $9,000 per single**. During each experience, participants will test the capabilities of the 2012 Range Rover, Range Rover Sport and Land Rover LR4.

The Four-Day* Adventure is an ideal opportunity for off-road adventure enthusiasts with limited time.  Participants will experience Land Rover's unparalleled capability and hone their off-road driving skills as they venture through the heart of the Moab Desert, ascend steep mountains, climb the mesa’s challenging “staircase,” navigate “Hell’s Revenge.” They’ll also capture stunning views of the Colorado River and Arches National Park.

Staying true to the Land Rover brand, the guided adventure is infused with the luxury of relaxing dinners and tailgate lunches, with accommodations and dining provided by the renowned Sorrel River Ranch Resort & Spa.

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Alternatively, the Eight-Day* Adventure spans two of the most exquisite locations in the country, beginning with the Moab Desert experience and concluding with outdoor ventures and exclusive events in Telluride, Colorado. For the first three days, participants will explore the awe-inspiring red rock mountains of the Moab Desert and enjoy fine dining and lodging at the Sorrel River Ranch Resort & Spa. The excursion then moves into the aspen-lined trails of Telluride, with lodging at the famed Lumiere in Telluride Mountain Village and dining in the village’s finest restaurants. The adventure experience will be rounded out with VIP tickets to the advanced Director’s Review screening and a Mid Festival Gathering at a private home in Telluride, both as part of the Telluride Film Festival.

For information on participating in the Land Rover Adventures program, please visit: http://www.landrover.com/us/en/lr/experience-land-rover/land-rover-experiences/adventures/

*Adventure information and pricing are subject to change without notice. Must be 18 years of age or older and have a valid U.S. driver’s license.

**Single occupancy attendees will be paired with other single occupancy attendees on the drive portion.

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