Land Rover Experiences


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Land Rover Adventures challenge drivers with days spent on routes over some of the most awe-inspiring landscapes and reward them with evenings spent in world-class accommodations. Accompanied by Land Rover Driving Instructors, participants will have the opportunity to exercise the impressive capabilities Land Rover vehicles have to offer.


April 21, 2014 – April 27, 2014

This weeklong experience begins at America's largest home, the exquisite Biltmore Estate in Asheville, North Carolina. Explore some of Biltmore’s 8,000 acres before dining in the estate’s private wine cellar. After seeing the Smoky Mountains as few ever will, the adventure continues on spectacular parkways toward an evening at Blackberry Farm, named Bon Appetite's “#1 Hotel for Food Lovers” in 2013.

Arriving in Lexington, you’ll shift gears for the weekend’s activities at the Rolex Three-Day Horse Event. Start Friday by taking in the dressage competition from ringside seats in the VIP sponsor tent. Then, learn the intricacies of eventing on a course walk with David O'Connor before relaxing at the Land Rover Tailgate Pavilion. On Saturday evening, dine and dance with a night of live music at Gainesway Thoroughbred Stallion Farm. Finally, on Sunday you will enjoy premium seats at the jumping competition as a guest of Land Rover. After the event, explore Lexington at your leisure. When you’re ready to depart, Land Rover will transport you to the airport in style.

Full 7-day program: April 21st - 27th, 2014
Couple: $9,500*/ Single $8,250*

Lexington 3-day program: April 24th-27th, 2014
Couple: $3,900* / Single $3,650*

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Or call our Land Rover Adventure concierge at 828.225.1541

> Learn more about Land Rover and the U.S. Eventing Team

Please check back soon to see information on new events as we add to the 2014 Land Rover Adventures calendar.


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This five-day program began at Lumiere, one of the most intimate and luxurious boutique properties in the mountain area. Guests enjoyed a welcome reception and dinner with a stunning view from the 9,000-foot elevation.

After checking in to the historic Beaumont Hotel, drivers explored off-road routes including the Imogene Trail toward Ouray. The trek continued along spectacular trails through mining ghost towns before departing on the "Million Dollar Highway." The legendary Black Bear Pass then ushered drivers to Telluride Ski Mountain, where they dined above the treeline. After the Adventure, those who chose to stay in Telluride on their own enjoyed a parting gift from Land Rover — VIP credentials to some of the best that the Telluride Film Festival had to offer.

> View Photos from Telluride


Land Rover Driving Instructors greeted guests at the Grand Junction airport in Colorado ahead of the Moab Adventures. Shortly after arriving, keys to a Range Rover, Range Rover Sport or LR4 were handed over and the four- and five-day versions of this adventure began. From the airport, drivers followed the banks of the Colorado River en route to the Sorrel River Ranch for a welcome reception and dinner.

The following days brought adventurers to daunting rock formations. First, Poison Spider Mesa, where drivers steered themselves up a steep learning curve. Later, Land Rover Driving Instructors taught participants how to conquer near-40-degree slopes of Entrada sandstone at the ultimate “slick rock trail,” Hell's Revenge. At every turn, guests were challenged with beautiful natural formations and guided with expert instruction.

> View Photos from Moab

*Information and pricing are subject to change without notice. All bookings must be secured with a credit card. Accommodation includes one room for you and your guest. This invitation is not transferable. Arrivals and departures to and from the Marriott Hotel, Lexington, KY are the responsibility of each individual, once there all meals and all transportation for the events are included. Must be 18 years of age or older. A valid U.S. driver’s license and signed release are required for all attendees who wish to operate a Land Rover vehicle at the event.

Jaguar Land Rover Limited: Registered Office: Abbey Road, Whitley, Coventry CV3 4LF Registered in England No: 1672070