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Land Rover Select Certified Pre-Owned Announced as Title Sponsor of the TriRock Triathlon Series

MAY 18, 2012

Land Rover Select Certified Pre-Owned announced today that it will serve as the title sponsor and official automotive partner of the TriRock Triathlon Series, a unique triathlon competition that features on-course music for competitors to enjoy while they swim, bike and run the course.

On display at each TriRock location will be select Land Rover vehicles including; Land Rover LR2, Land Rover LR4, Range Rover and Range Rover Sport.

“Land Rover is excited to begin our sponsorship of the TriRock Triathlon Series and believe it will be a great opportunity to showcase our new Land Rover Select Certified Pre-Owned (CPO) Warranty Program with a growing base of triathletes,” said Michael Ashton, National Remarketing Manager, Jaguar Land Rover North America, LLC. 

Created by the organizers of the Rock ‘n’ Roll Marathon Series, the TriRock Series launched in San Diego on September 12, 2010 to a sold-out field of 1,200 triathletes. This year's events will take place on the below dates:

- New York – Sprint Distance – May 5, 2012
- Annapolis – Sprint Distance – May 12, 2012
- Austin – Spring & Intermediate Distance – Sept 3, 2012
- San Diego – Sprint & Intermediate Distance – Sept 9, 2012
- Clearwater – Sprint & Intermediate Distance – Nov 11, 2012

“We are delighted to partner with a premium brand such as Land Rover, who is excited to help us take the TriRock Series to even higher levels of popularity as we continue to expand,” said Scott Dickey, President of CGI. “The Land Rover brand has a real passion for triathlon and living the active lifestyle, which will benefit not only our participants, but the entire multisport industry.”

Unlike any other triathlon experience that the industry has to offer, the events have a fun and entertaining atmosphere, which is ideal for the beginner triathlete looking to get more experience as well as the seasoned athlete looking to test their speed in a short course race. The unique format features a rocking competition, complete with live bands along the swim, bike and run courses, followed by a post-race party and concert.

Both intermediate and sprint distances are offered across the series. Each event features a consumer expo prior to and during the event, with unique divisions, including Military and Athena & Clydesdale. All participants will receive a finisher’s medal, technical t-shirt, red carpet finish, post-race breakfast and access to the post-race concert. Participants just testing the waters of the triathlon experience can also sign up as a 3-person relay team, taking on either the swim, bike or run component.

For more information about the Land Rover TriRock Triathlon Series, visit: or to watch a video on the series, visit Land Rover USA's Official YouTube Page.

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