Land Rover North America to Provide Brand Loyalists with Exclusive Fashion Opportunity
Land Rover North America announced today that Range Rover will celebrate New York's Fall 2012 Fashion Week as the official automotive sponsor of Marchesa’s Fall 2012 fashion show. The brand has previously served as the official automotive sponsor of Marchesa’s Spring 2012, Fall 2011, and Spring 2011 New York fashion shows.
“Land Rover always looks forward to the energy, excitement and amazing style that this week of fashion brings to New York. We are very pleased to once again partner with Marchesa, a brand that shares the characteristics and values of our Range Rover vehicles, namely those of luxury, quality and style, and offer our top consumers an exclusive opportunity to experience fashion at its finest,” said Kim McCullough, Brand Vice President, Land Rover North America.
As the official automotive sponsor for the Marchesa show, Range Rover will provide transportation for VIP and celebrity guests attending today’s fashion show at New York’s historic Plaza Hotel. Additionally, Range Rover will provide a select group of brand loyalists with the opportunity to attend this exclusive show and mingle with New York’s fashion elite.
Marches designer and co-founder Georgina Chapman has also worked with Range Rover as one of the brand’s “City Shapers,” a group of global influencers that participated in the 2011 launch of the Range Rover Evoque by sharing newsworthy comments and photos about their city, the events they attend and, ultimately, their thoughts on the car. An interview with Chapman on the Range Rover Evoque, can be viewed at InteractiveLandRover.com.
The 2012 Range Rover Evoque targets a new generation of brand enthusiasts. The vehicle redefines Range Rover for an urban world: think lighter, think recycled materials, think efficiency and responsible design. The Range Rover Evoque is available in two versions: a coupe and a five-door, equipped with all-wheel drive and features a 240-horsepower, turbocharged, direct fuel injected, four-cylinder engine coupled to a six-speed automatic transmission.
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