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Land Rover announced as Official Luxury Automotive Sponsor of the 2010 Alltech FEI World Equestrian Games

SEPTEMBER 13, 2010

11 days to go—The leader of world-class sport utility vehicles partners with the world’s most prestigious equestrian competition as the World Games 2010 Foundation announces Land Rover as the Official Luxury Automotive Sponsor of the 2010 Alltech FEI World Equestrian Games.

The 2010 Games will feature eight world championships in equestrian sport and are being held for the first time in the United States from September 25-October 10 at the Kentucky Horse Park in Lexington, Ky.

As the Official Luxury Automobile of the 2010 Games, Land Rover will be displaying their sport utility vehicles in several areas on the Kentucky Horse Park. In addition to having vehicles in the Outdoor Stadium and on the Eventing Cross-Country course, Land Rover will host the Land Rover Test Drive Experience for guests to try out the superior off-road capabilities of a Land Rover.

“We are very excited to announce Land Rover‘s sponsorship of the 2010 Games,” said Terry Johnson, vice president of marketing and sales for the Foundation. “Their vehicles are world-renowned for superior performance and style, and their sponsorship is a perfect fit for this world-class event.”

"Eventing as a sport requires a skill level combining power, control, elegance and capability; all the traits we feel are represented in the interior refinements and performance characteristics of our Land Rovers and Range Rovers," said Chris Marchand, Executive Vice President, Marketing and Sales, Land Rover North America. 

"Equestrian enthusiasts tend to enjoy outdoor sports and activities and supporting an event where visitors not only will enjoy the beauty of the Kentucky Horse Park, but will witness world class competition makes this relationship a natural fit for Land Rover."

Land Rover is also the Official Vehicle of the United States Equestrian Federation and is the title sponsor of the 2010 United States Eventing Team. 

Land Rover has supported equestrian sport in the U.K. since the early 1990's, supporting the show jumping and eventing communities and has recently announced it will be the official vehicle supplier to the Equestrian Team GBR, which underpins Land Rover support of U.K. equestrian sport. 

About Land Rover

Since 1948, Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78 percent of this model range exported to over 140 countries. Land Rover employs 8,500 people and supports a further 40,000 jobs supported in the supply chain.

Land Rover takes its responsibility to the environment seriously. Emissions have been cut with all new models and, together with Jaguar, Land Rover is investing £800m on technology specifically aimed at reducing carbon dioxide emissions.  Since September 2006, carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset program run by Climate Care™.

About the Alltech FEI World Equestrian Games

The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). The Games are held every four years and this will be the first occurrence in the United States. Tickets to the 2010 Games are still available and can be purchased at, at, through the Ticketmaster hotline at 1-800-745-3000, or at your local Ticketmaster outlet.

The Games will be broadcast on NBC Sports, which marks the largest commitment to network coverage of equestrian sport in U.S. television history.  The 2010 Games are expected to have a statewide economic impact of $167 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan, Kentucky Ale, and Rood and Riddle Equine Hospital. For more information on the Alltech FEI World Equestrian Games please visit,

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