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Land Rover Partners With First Book

JANUARY 08, 2010

JAGUAR LAND ROVER PARTNERS WITH FIRST BOOK TO PROMOTE LITERACY IN NEW JERSEY WITH DONATION OF 10,000 NEW BOOKS

Jackson Avenue Elementary School First Graders to Receive Donation as Part of Tata's Partnership with First Book to Provide 40,000 New Books to Children in Need Nationwide

Hackensack, New Jersey – October 26, 2009 — Jaguar Land Rover North America and the Tata group of companies in the United States announced a donation of 10,000 books to children throughout New Jersey as part of the companies' partnership with First Book, a nonprofit organization that provides new books to children in need. Representatives from the premium-niche luxury automobile company, a wholly owned subsidiary of Tata Sons Limited, will gather today with the first graders of Jackson Avenue Elementary School to kick off the first distribution of 1,000 new books.

David Good of Tata Sons, Ltd. will be joined by Gary Temple, President of Jaguar Land Rover North America, and employees from Jaguar Land Rover's North America headquarters in Mahwah, N.J. Together with Jackson Avenue First Graders they will participate in reading activities, as well as an exploration of Jaguar and Land Rover vehicles. The event celebrates First Book's mission to provide new books to children who need them most, and highlights Tata's commitment to improving the quality of education in New Jersey by presenting each child with two new books, including Green Eggs and Ham and Cars, a Little Golden Book, to help build their own home library.

Jaguar Land Rover and Tata Sons representatives will be joined by Edward Kliszus, Superintendent at the Hackensack Board of Education, who shares First Book, Jaguar Land Rover, and Tata's commitment children's literacy and the power of reading.

"It is an honor to partner with First Book and support its mission to provide new books to children in need," said Temple, "As a business leader in the state of New Jersey, it is a priority for us to commit to furthering literacy across our state."

"We applaud Jaguar Land Rover's commitment to literacy, bringing new books to children, families and communities in New Jersey who need them most," said Kyle Zimmer, president of First Book.
"Together, Jaguar Land Rover and The Tata group of companies are helping children in need open the doors to exploration, adventure and learning through new books."

"Tata companies have a long heritage of focusing on education in the communities in which they operate," said, David Good, Chief Representative, The Tata group North America. "With our six companies employing approximately 1400 individuals in New Jersey, our partnership with First Book helps us make a difference in education in our communities."

About First Book
First Book provides new books to children in need addressing one of the most important factors affecting literacy – access to books. An innovative leader in social enterprise, First Book has distributed more than 65 million free and low cost books in thousands of communities. First Book now has offices in the U.S. and Canada. For more information about the nonprofit First Book, please click here.

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