Land Rover News

April 12, 2010

The Leader in World-Class Sport Utility Vehicles to Sponsor 2010 U.S. Eventing Team

LEXINGTON, Ky., April 12, 2010 – The United States Equestrian Federation (USEF) and Land Rover North America jointly announced today that Land Rover will be the official vehicle sponsor of the USEF for 2010.

In addition to its status as Official Vehicle of the USEF in 2010, Land Rover will also be the title sponsor of the U.S. Eventing Team, set to compete at this year’s Alltech FEI World Equestrian Games, September 25 – October 10, in Lexington, Ky. 

“Land Rover represents premium performance and success,” says USEF President David O’Connor. “That makes them a perfect fit for our U.S. Eventing Team. We look forward to their support leading up to the World Equestrian Games and to their overall support of the Federation.”

This solid show of support is just the beginning. As part of the multi-level sponsorship agreement, Land Rover is expanding its partnership with the USEF to include official vehicle status at some major events.   Out of the box, Land Rover will be the Official Vehicle of the 2010 Rolex Kentucky Three-Day Event presented by Bridgestone in Lexington, Ky., and presenting sponsor of the NBC telecast.

“As we looked to the sports in which our owners participate, and the most appropriate events in which to showcase our vehicles, entering into a relationship with the United States Equestrian Federation made perfect sense,” said Finbar McFall, Vice President, Marketing, Land Rover North America.

“The sport of eventing requires a skill level combining elegance, power, control and capability; all the traits in fact which are represented in the interior refinements and performance characteristics of a
Land Rover.”

Land Rover will also offer special ride-and-drive programs at select events, allowing guests the opportunity to slip behind the wheel of Land Rover’s entire 2010 lineup, including the Land Rover LR4, Range Rover and Range Rover Sport.  Additionally, Land Rover will offer exclusive one-on-one driving instruction on a purpose built off-road course to showcase the vehicles’ extraordinary capabilities and demonstrate why no other vehicle performs like a Land Rover, either on or off the highway.

For more information about Land Rover, visit: www.medialandrover.com or www.interactivelandrover.com.

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About Land Rover
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true "breadth of capability" across the model range. Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 8,500 people and supports a further 40,000 jobs supported in the supply chain.

Land Rover takes its responsibility to the environment seriously. Emissions have been cut with all new models and, together with Jaguar, Land Rover is investing £800m on technology specifically aimed at reducing carbon dioxide emissions.  Since September 2006, carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset program run by Climate Care.

USEF
The vision of the United States Equestrian Federation® is to provide leadership for equestrian sport in the United States of America by promoting the pursuit of excellence from the grassroots to the Olympic Games, based on a foundation of fair, safe competition and the welfare of its human and equine athletes.