Land Rover North America and the United States Equestrian Federation (USEF) announced today that they will continue their longstanding partnership through 2016. Land Rover, the leader in world-class sport utility vehicles, will remain the official vehicle sponsor of the USEF as well as title sponsor of the Land Rover United States Eventing Team and the Land Rover Competition and Training Grant Program for Eventing Riders.
"The Land Rover brand is distinguished for combining elegance and power, two traits essential to equestrian sport," said United States Equestrian Federation CEO John Long. "We could not think of a better brand partner in the automobile category and look forward to and appreciate their continued support of the United States Equestrian Federation."
In addition to the grant program, Land Rover will become presenting sponsor and official vehicle of the Rolex Kentucky Three-Day Event, and presenting Sponsor of the NBC telecast of this competition which will air on NBC on Sunday, April 28, 2013 from 4 - 5 p.m. EST. The 2013 Rolex Kentucky Three-Day Event presented by Land Rover runs from April 25 - 28 at the Kentucky Horse Park in Lexington, Kentucky. This coveted event is critical in the Eventing calendar and will play a large role in developing athletes aiming for the 2014 Alltech FEI World Equestrian Games.
"Land Rover is proud to partner with the United States Equestrian Federation, an organization that provides support to a wide range of equestrians including, but not limited to some of the greatest horse-and-rider combinations competing on the International level," said Kim McCullough, Brand Vice President, Land Rover North America. "Providing support to Equestrian pursuits and Eventing specifically in the United States provides an opportunity to showcase the Land Rover model line-up in an authentic outdoor setting."
Continuing its support of the Land Rover United States Eventing Team and USEF, Land Rover will carry on the Land Rover Competition and Training Grant Program for Eventing Riders. The Program benefits horse-and-rider combinations, allowing them to compete abroad and gain valuable international experience as they prepare for the 2014 Alltech FEI World Equestrian Games. Grant recipients will be offered assistance at International competitions that will serve as selection trials for the Games.
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