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JAGUAR LAND ROVER BRANDS RANKS AMONG THE TOP FIVE NAMEPLATES IN J.D. POWER AND ASSOCIATES 2011 APEAL STUDY

JULY 27, 2011

• Jaguar Ranks 2nd among Nameplates; While Land Rover Ranks 4th
• Range Rover Receives the Award for Highest Ranked Large Premium Crossover/SUV
• Study Measures Customers' Delight with the Design, Features and Layout of Their Vehicles

MAHWAH, N.J., JULY 27, 2011 – According to J.D. Power and Associates 2011 Automotive Performance, Execution and Layout (APEAL) StudySM released today, Jaguar and Land Rover brands rank among the top five nameplates, both with improved scores for 2011.  Jaguar ranks 2nd among nameplates for the fourth year in row with a score of 857; while Land Rover ranks 4thh among nameplates, up from 5th last year, with an overall score of 841. Land Rover's Range Rover is the award recipient for Large Premium Crossover/SUV, two years in a row.

The APEAL study examines design and performance characteristics across 32 brand nameplates that make a new vehicle a delight to own and drive, and is based on owner evaluations of more than 80 vehicle attributes.
"We are extremely proud that our vehicles continue to excel in the esteemed J.D. Power APEAL study," says Andy Goss, President of Jaguar Land Rover North America. "The fact that both Jaguar and Land Rover brands rank highly in these important  rankings underscores  that we are a premium automotive company with two luxury brands that excel in providing our customers with quality vehicles that deliver extraordinary performance, innovative technology, and superior styling."
With an overall score of 857, Jaguar this year for the fourth consecutive year  earns a 2nd place ranking among brand nameplates.  The all-new 2011 Jaguar XJ received a score of 867.  The Jaguar XF ranks 3rd among vehicles in the Midsize Premium Car segment with a score of 844;

With an overall score of 841, Land Rover improves its ranking position to 4th place. This is the fourth consecutive year of score improvements for Land Rover.  Additionally, Range Rover is the award recipient for Large Premium Crossover/SUV with a score of 856, and receives high scores in vehicle interior, vehicle exterior, driving dynamics and visibility and driving safety categories.
In 2011, the APEAL the gap between all-new and redesigned models versus carryover models has increase from 18 points in 2010 to 29 points in 2011. The J.D. Power and Associates APEAL Study examines how gratifying a new vehicle is to own and drive based on owner evaluations of more than 80 vehicle attributes. The study's unique approach to measuring owner satisfaction and how much a customer likes or dislikes virtually every aspect of their new vehicle provides a powerful tool to manufacturers to influence future product development. 

The 2011 APEAL Study is based on responses gathered between February 2011 and May 2011 from more than 73,000 purchasers and lessees of new 2011 model-year cars and trucks who were surveyed after the first 90 days of ownership.

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