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Land Rover MENA and al tayer motors sponsor first Arab female & UAE national to tackle the North Pole

29 APRIL, 2010

Land Rover MENA, in partnership with its UAE importer Al Tayer Motors, is proud to announce its title sponsorship of the first Emirati female and UAE National, Elham Al-Qasimi, as she attempts an unassisted and unsupported expedition to the Geographic North Pole this April 2010.

During her three-week journey, Elham, who departed from the UAE on 11th April, will ski cross-country to the North Pole starting at 89 degrees latitude. As a result, she will be the first Arab woman to set foot on the North Pole and the first UAE national to undertake an unassisted unsupported expedition to the North Pole.

"Land Rover's sponsorship of my North Pole expedition is a testament to their strong commitment to support and partner with individuals that embody the same sense of spirit and adventure that shines through in all their cars. I am very proud that Land Rover is my partner in this because they have a history of supporting successful adventure expeditions. By allowing their brand and name to be associated with adventurers who are breaking pre-conceived notions and boundaries and stretching the limits of human endurance and strength, Land Rover shows that they passionately believe in the same indomitable attitude and spirit" quotes Elham Al-Qasimi

As part of the sponsorship, Land Rover MENA and Al Tayer Motors have given Elham a 2010 Range Rover Sport to assist her during her gruelling training regime which included pulling the vehicle unaided along a stretch of Jumeirah Beach in Dubai - an exercise to replicate the motion of pulling a dogsled during her unaided trek across the North Pole. Elham also had the opportunity to continue her training on a different terrain when Land Rover UK provided her with a 2010 LR4 model which she successfully pulled under the supervision of a team of strength and endurance experts.

Robin Colgan, Managing Director Land Rover Middle East & North Africa said “Land Rover has a strong heritage in supporting individuals with a sense of adventure and the determination and dedication to achieve record-breaking feats, so when we heard about Elham Al-Qasimi’s expedition we were very keen to lend our support. Land Rover’s philosophy is to always create, inspire and deliver a spirit of adventure, and Elham’s trek embodies these principles. We are proud to be able to make a positive contribution to make Elham’s mission a success and we wish her the very best in her endeavour.”

Elham’s Range Rover Sport is part of the new, refreshed 2010 Land Rover line-up now available at Al Tayer Motors throughout the UAE. Uncompromised luxury, supreme performance, latest technology, fuel efficiency with less carbon emissions and a host of advanced features and upgrades are just some of the elements of the new 5.01L petrol 2010 Land Rover range, which also comprises the flagship, The Range Rover, and the new LR4.

An update of Elham’s epic trip can be found via her daily postings on Twitter Polorbent, Facebook and her personal blog/website www.elhamalqasimi.com

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