Land Rover has reiterated its commitment to the Republic of Iraq by inaugurating its second showroom, the new Sardar Trading Agencies (STA) showroom for Land Rover in Sulaimaniyah. Robin Colgan, Managing Director of Jaguar Land Rover Middle East, North Africa and Pakistan, flew in especially to mark the occasion, demonstrating the importance of the Iraq market within the wider region.
This 1200 sq.m. showroom is the second Land Rover outlet in Iraq, Kurdistan. The first showroom and service centre that opened in 2010 is located in Erbil and spans over 2400 sq.m. The new showroom will shortly be supplemented with a dedicated service centre, which will be announced in the coming months.
Robin Colgan said during his inauguration of the showroom, “Iraq is steadily becoming a key market in the region for Jaguar Land Rover and we are proud to provide the right environment and service levels for our customers here through STA. We have a fantastic portfolio of products and we have an incredible partner to showcase and promote it."
Sardar Trading Agencies has been Land Rover’s exclusive representative in Northern Iraq since January 2010. Speaking at the opening of the new showroom, Mr. Munem Nahar, Managing Director of STA said, “We are extremely honoured to exclusively represent Jaguar and Land Rover. Their proud heritage and excellent vehicle portfolio, combined with our strong market presence means we are in a prime position to take the brands to the forefront of the luxury automotive market in the Republic of Iraq. The addition of this new showroom will help us move steadily towards meeting and exceeding customer expectations through the superior levels of service that Jaguar Land Rover owners around the world have come to expect.”
The addition of this new showroom by Sardar Trading Agencies is a clear demonstration of the importance of Iraq as a market for Land Rover, which is further reflected by the steady growth reported in the brand’s recent financial results.
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