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Land Rover’s dune bashing event
in Doha – a raving success.

17 MAY, 2012

Alfardan Premier Motors Co., the exclusive importer of Land Rover in Qatar, organised its exquisite annual Land Rover Ride & Drive Desert Event on 20 April, 2012. The event hosted an array of exciting activities for customers, prospects, friends and families. The attendees were treated to a thrilling show carried out by Land Rover’s top-of-the-line off-roaders who took on the sand dunes by storm. They also had the exhilarating opportunity to experience first-hand the high performance of Land Rover’s all terrain fleet of 4x4s.

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According to Mr. Hussein Adra, Marketing Manager of Al Fardan Premier Motors Co., “We organise this event every year in order to ensure our customers’ satisfaction by engaging them in a full day of exciting events. This year’s Land Rover Ride & Drive Desert Event was a great success, after all it’s a time for us to thank our customers and fans for their strong loyalty to their top-performing Land Rovers as much as it is a time for us all to go out and enjoy some outdoor activities under Qatar’s glistening sun.”

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The trip kicked-off with a short introductory course for the attendees on how to navigate safely through the breathtaking deserts and seaside shores of Qatar. The guests then went on a desert ride through Qatar’s spectacular sand dunes during which they were guided across the sandy terrain.

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Attendees got the chance to experience a full day of enthralling events organised for families and children at a campsite in Khor Al-Udaid. A delicious barbeque lunch was served to all the guests, followed by activities for children, sports and games along the seashore, while DJs blasted the day away with their uplifting tunes.

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