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Corporate News

REPORT:THE DUBAI PARADE.

20 MARCH, 2012

Land Rover owners in the UAE recently organized a parade of over 60 Land Rovers through the streets of Dubai to celebrate the long-standing of the brand in the Middle East region.

The event was organised by Land Rover brand advocates Mathias Doutreleau and Arif Al Yedaiwi with the approval of Dubai Police and the RTA. The parade featured a wide spectrum of Land Rover vehicles from the earliest 1951 Series I to the latest Range Rover Evoque with a host of other models including the Defender, Discovery and Range Rover.

With Dubai Police providing motorcycle outriders, the parade took to the streets of Dubai from its start at the Dubai World Trade Centre. From there, the parade visited the historic Union House before driving along the iconic Jumeirah Beach Road to the final destination in the shadow of the World’s tallest building, Burj Khalifa.

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Jaguar Land Rover Limited: Registered Office: Abbey Road, Whitley, Coventry CV3 4LF Registered in England No: 1672070