Jaguar Land Rover has posted strong sales results for the MENAP region at the end of its fiscal year. Land Rover sales in the MENA region were up by 40% as compared to the previous year, of which Range Rover vehicles accounted for 60% of total Land Rover sales, in what is the 6th largest market for Land Rover globally. The figures are a clear indication of the brand’s positive growth in the region, with demand for its luxury vehicles remaining strong.
In fact, Land Rover experienced phenomenal success with the launch of the new Range Rover Evoque, with order banks stretching out across the year. The popularity of its Range Rover and Range Rover Sport nameplates continued to be a key growth driver for the Land Rover brand, posting an increase of 21% on its flagship, the Range Rover, and 16% on the Range Rover Sport. Notable market performers in the region included North Africa, where sales of the Land Rover LR2 more than doubled year on year, and Iraq, which experienced strong growth in its first full year of operation. The brand also posted healthy sales in KSA, Qatar and the UAE.
Robin Colgan, Managing Director of Jaguar Land Rover Middle East, North Africa and Pakistan commented, “Jaguar Land Rover’s decision to invest in design and technology has clearly paid off in recent years, with consistently strong global sales proving consumer demand remains high for what is our strongest ever line-up of vehicles. This is echoed in the Middle East & North Africa region, where we have posted a significant sales increase across all our nameplates, cementing this as a significant growth region for Jaguar Land Rover. With the introduction of segment-defining vehicles such as the Range Rover Evoque, and our current 12MY fleet, this trend looks set to continue and we look forward to a great year in 2012.”
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