Following the overwhelming success of last year’s Range Rover Evoque launch in the Middle East region, Land Rover MENAP is proud to announce that it has extended its partnership with Emirati Film Director and Producer, Ali Mostafa. He will continue to be the Regional Brand Ambassador for Range Rover Evoque for the coming three years.
The ‘City of Life’ director was first brought on board in 2011 to support the launch of the much anticipated Range Rover Evoque, Land Rover’s smallest, lightest and most fuel efficient model to date, which has received an unprecedented response from regional customers, with orders sustaining demand well into Q4 of this year.
The collaboration was part of Land Rover’s unique global launch strategy for the Range Rover Evoque to partner with ‘City Shapers’ from the world of fashion, design, music and film, and who have helped shape the cities they live in. This resulted in the creation of ‘Classified’, a thrilling and exciting online film series created and directed by Ali Mostafa, which saw the Range Rover Evoque featured as a main character. Broadcast on MBC.net, the series generated 5.6 million impressions during the initial broadcast period alone and received a number of regional and international accolades for Land Rover.
Now, Land Rover is extending the partnership with Ali Mostafa, who will continue to use his personal creativity and filmmaking expertise to engage audiences and maintain awareness for the Range Rover Evoque across the region. Activity will see Land Rover collaborating with Ali on events, social media and PR, as well as a collaboration where Ali will incorporate the Range Rover Evoque in an up and coming project. Watch this space for more details.
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