A specially created regional Mobile App has been launched by Jaguar Land Rover MENA to further enhance its personalised customer experience. The introduction of the free App is a regional first for the British manufacturer, and comes after considerable investment in research and development into the use of mobile technology and customer trends in the Middle East.
The Jaguar Land Rover Mobile App will be available as a free download from iTunes for iPhone/iPad users, and through BlackBerry App World for BlackBerry users, and is aimed at both existing and potential customers. The fully integrated Mobile App is available in three languages; English, Arabic and French with the default language determined by the language of the device.
Some of the features of the Jaguar Land Rover MENA Mobile App include iCatalogue, Book a Test Drive, Directory Listing, SOS, Survey, Smart Service Request, News and Promotions, and Social Media connectivity.
Those looking at a potential purchase can browse a selection of vehicles using the iCatalogue feature, which provides an overview of new models, nameplates and accessories.
Customers can also book a test drive using GPS technology, which automatically sends the request directly to the dealer closest to them. Whereas, the Smart Service Request facility makes it easy to book a service appointment, with a pre-defined request form that has the preferred service location, the type of service requested and the customer’s preferred date and time.
In case of an emergency, MENA Total Care Roadside Assistance provides iPhone and BlackBerry users an immediate SOS emergency connection to the Total Care Centre in their exact location.
Customers can also provide valuable feedback about their specific sales and service experience by choosing the Survey option of the Mobile App.
Jaguar Land Rover’s already popular social media platforms, Facebook, Twitter and YouTube leverage the Mobile App even further, allowing users to interact with the brand’s news and dealer activity.
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Jaguar Land Rover Limited: Registered Office: Abbey Road, Whitley, Coventry CV3 4LF Registered in England No: 1672070