To provide North African journalists with a real taste of the new 2010 Land Rover and Range Rover line up, Land Rover Regional Office in Dubai organised a three-day Ride and Drive Event at the Land Rover Experience Centre in Turkey.
This was to be their chance to find out what amazing feats of agility Land Rovers are created to deliver. Guided by a team of world-class instructors they could push the very limits of possibility, in a safe yet exhilarating environment.
The first day started off in style as guests were picked up from the airport in a fleet of Land Rovers and transferred to the hotel where they were greeted by a Land Rover Experience team member.
The following days were packed with on and off-road action. Journalists were given the opportunity to put the line up through their paces to fully appreciate and experience the vehicles’ capabilities across truly challenging landscapes and terrains.
The last day provided the guests a chance to relax, unwind and explore the fascinating sights and sounds of bustling Istanbul. All in all, the perfect event that resulted in highly positive coverage and publicity.
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