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Debut line-up at Dubai International Motor Show 2011

31 OCTOBER, 2011

Get ready for one of the most exciting and comprehensive Land Rover line-ups ever at the upcoming Dubai International Motor Show, scheduled from 10th to 14th November at the Dubai World Trade Centre. From concept cars to the latest 12MY line-up of vehicles for Land Rover and Range Rover, it’s going to be a one-of-a-kind event.

Highlights include the Middle Eastern reveal of the Land Rover DC-100 concept showcased alongside the Range Rover, Range Rover Sport, LR4 and LR2. Also on display is the long anticipated Range Rover Evoque, designed to bring the exclusivity of Range Rover to a brand new audience. In addition, there will be a few other surprises and treats in store for Land Rover fans visiting the show.

The DC100

For more than six decades, Land Rover has been designing and building 4x4s that define capability, versatility and usability. Like no other vehicle, Defender inspires affection and loyalty the world over. It is the original reconfigurable vehicle, inspiring people to go beyond – whether they are explorers, ecologists, UN aid workers or Red Crescent medics.

First revealed at the Frankfurt Motorshow in September 2011, the DC100 concept captures the adventurous, daring, indomitable spirit of Land Rover. Replacing a true automotive icon, this concept is intended to explore the potential future design language that takes the open and honest character and timeless simplicity of the original and updates it for the 21st Century. The shape and stance of the DC100 concept would be instantly recognisable anywhere in the world; capturing the inherent simplicity and reassurance of the original short-wheelbase Land Rover. Created for the next generation, DC100’s design undeniably demonstrates that it has the capability to take them to places no other car can.

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