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DANIEL CRAIG LAUNCHES THE ALL-NEW RANGE ROVER SPORT

27 MARCH, 2013

In a scene reminiscent of a Hollywood movie, actor Daniel Craig revealed the all-new Range Rover Sport as part of a dramatic drive through one of the world’s most dynamic cities.

The fastest, most agile and responsive vehicle to date from the Land Rover company was put to the test by the British actor, who was entrusted to deliver the vehicle for its first unveiling to the world.

After skilfully handling the car and driving it through closed off streets, Craig delivered the All-New Range Rover Sport to a packed crowd of guests including Michael Strahan (former American football player and TV Presenter), Yasmin Le Bon (Model), Zara Phillips MBE and Jade Jagger (Designer) at Skylight at Moynihan Station on 8th Avenue where the vehicle was officially revealed for the first time.

The dynamic and thrilling drive was filmed as part of a short film titled ‘The Delivery’.  It was broadcast live at www.newrangeroversport.com and saw the British brand stage a global reveal live on the streets of one of its biggest markets.

Speaking ahead of the official world premiere at the New York International Auto Show, Land Rover Global Brand Director John Edwards said: “The All-New Range Rover Sport is an extraordinary car and we have revealed it in an extraordinary way – live on the streets of its biggest selling market.  It turned heads and it stopped traffic in one of the most dynamic cities in the world.”

The All-New Range Rover Sport will go on sale during the third quarter of 2013.  Full information including the full film ‘The Delivery’ is available to view at www.newrangeroversport.com now.

L494 Daniel Craig Official NYC
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