By the mid 1950s, the Land Rover name had been firmly established as a watchword for durability and off-road excellence. Military and agricultural users, as well as sectors such as recovery and emergency services, all found in Land Rover the qualities they valued in a vehicle. And by 1959 the 250,000th Land Rover was rolling off the production line.

With continued growth in the mainstream four-wheel drive market in the 1960s, the original Land Rover kept evolving. Demand for its unique capabilities soared, and derivatives of varying wheelbase and body style were added to further increase its flexibility and work capacity. The ultimate explorer, it could by now be found worldwide.

With the launch of the Discovery in 1988, this already legendary vehicle became known as the Land Rover Defender. In the current Defender, the undisputed heritage of the original 4x4 is now combined with innovative technology, such as Land Rover´s Electronic Traction Control system. Defender is a vehicle fully equipped for any conditions - and it continues to evolve and develop to this day.