With 4x4 driving at its core, the Challenge combines extreme sports activities including mountain biking, kayaking, climbing, orienteering and abseiling with global travel and off-road adventure.  Its wide range of disciplines pitches competitors against each other in a test of initiative, strategic thinking and team spirit while pushing their physical fitness, sporting skills and driving ability to the absolute limit. It is total adrenaline adventure.

The Challenges unfold in both urban and remote areas, with one competitor, representing one nation, emerging as the Challenge winner.

The Challenge was inaugurated in April 2003, when a thrilling four-week competition began in New York with the Tangiers Orange-painted Land Rovers taking Broadway by storm. From there the competition moved northward to the White Mountains on the rugged Eastern US Seaboard before heading to the breathtaking countryside of South Africa and on through the remote Pilbara region of Western Australia to urban showpiece on Sydney´s famous harbour. The final stage of that Challenge took place in America´s ´Wild West´ where Belgian fighter pilot Rudi Thoelen emerged victorious from a cliff hanging finale in the Moab desert.

The next Challenge, in 2006, went deeper into rugged and remote locations with cultural diversity and breathtaking scenery. It kicked off with an urban competition in front of the Grand Palace in Bangkok then moved into the jungles of Laos, the ´Jewel of the Mekong´. From there, the Challenge headed to Brazil for a spectacular urban challenge on the world-famous Copacabana beach in Rio de Janeiro before climbing up from the lowlands through the vast salt plains of Salar de Uyuni to climax in the rugged and beautiful Andes mountains in Bolivia. It all came to an end at an altitude of over 4000m, where South African Martin Dreyer emerged victorious.

The Land Rover G4 Challenge will return soon for its third iteration.

Come back on August 13th to find out more…