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Land Rover News


19 APRIL 2011

With global sales up 29%, Range Rover products will take centre stage on Land Rover's Shanghai and New York Auto Show stands.

The Range Rover Autobiography Ultimate Edition – the most luxurious Range Rover ever – will be unveiled for the first time in China and North America. Only 500 units of this Limited Edition vehicle will be commissioned globally, with each car crafted to customer order only. Already, more than 150 orders for the Ultimate have been taken in China and more than 50 in the United States.

The Ultimate Edition offers unrivalled levels of comfort and luxury for both the driver and passengers. Features include two stand-alone powered rear seats, a rear console extension with an aluminium laptop table and a drinks chiller. Attention to detail is second-to-none with hand-crafted soft feel leathers, machined aluminium detailing and a super-yacht inspired teak floor in the rear load space. For the first time in a vehicle, two Apple iPads are fitted as standard. Anticipated prices in North America and China are $170,000 and RMB 3,398,000 respectively.

The all-new Range Rover Evoque will make its Chinese debut at the Shanghai Auto Show when it is unveiled by Land Rover global brand director, John Edwards. Market pricing will be announced for both Coupé and five-door body styles, along with an extensive range of personalisation options.

"China is Land Rover's fastest growing market with Range Rover in particular seeing positive growth – up 59% YOY. The Range Rover Evoque is set to be equally in demand, with more than 1000 Chinese customers placing pre-orders – despite not having seen the car in the metal and before official pricing has been announced," commented Edwards.

The Range Rover Evoque will also take centre stage in New York – the world's biggest metropolitan market for Range Rover. Sales of the marque are up 22% YTD in North America as US customers continue to respond positively to the outstanding levels of performance, design and comfort offered by the British brand.

The Range Rover Evoque is expected to bring a new group of North American customers to the brand. Every Evoque destined for the United States will be equipped with all-wheel drive and feature a new 240PS 2.0-litre Si4 petrol engine, which combines direct fuel injection, turbocharging and twin variable valve timing for exceptional driveability and fuel-efficiency.

The 2012 Model Year Range Rover will also feature on Land Rover's stands at both the Shanghai and New York Shows. New and refreshed features for 12MY include a range of exterior paint treatments, new 20" V-spoke alloy wheels and a range of new interior colour-ways.

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