The all-new Range Rover Evoque has entered its final phase of testing, with hundreds of prototype models dispatched around the globe for trial in the toughest climates and conditions.
Land Rover is making no secret of the operation - its design team has fitted ten prototypes with funky camouflage wraps, to introduce the new car in ten key cities worldwide.
Ordinarily prototypes are disguised for discretion, but these ten are intended to be seen. The funky camouflage imagery is actually a GPS mapping trail of ten key cities for Evoque, with each vehicle saying ‘Hello’ to its city. It signals the eagerly awaited global launch of the new Evoque.
These unmissable vehicles represent London, New York, Sao Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow and will all be spotted testing around the globe. They are just a small proportion of the hundreds of pre-production cars that will be rigorously evaluated over millions of miles to ensure the new Range Rover Evoque surpasses the highest standards of quality and reliability when it goes on sale in summer 2011.
Teams of engineers will travel to 20 countries to pit the Range Rover Evoque against the most extreme conditions on earth, ranging from the Arctic to the desert, from German Autobahns to Tokyo city traffic. Alongside the engineers, Land Rover is working with 120 unique component suppliers and carrying out in excess of 17,000 individual tests to examine every separate part and system.
Like all Range Rovers, the new Evoque will have been proven against all the elements when it goes on sale next summer.
“The development stage is crucial in the year leading up to launching the car,” said Murray Dietsch, director of Land Rover programmes. “No stone is left unturned; we have a team of experienced and skilled engineers who will work to a tight schedule to ensure we have a top quality vehicle to offer our customers.”
The new Range Rover Evoque is the smallest, lightest and most fuel-efficient model the company has ever offered, and will be sold in 160 markets around the world.
Range Rover achieves one of the highest ever scores for pedestrian protection within the "Large Off-Roader" vehicle category
Land Rover's Design Director and Chief Creative Officer Gerry McGovern has won the British Luxury Design Talent award at the prestigious Walpole Awards for Excellence 2012.
The Land Rover Defender will appear in the new James Bond movie, Skyfall rolling out globally on 26 October. Land Rover provided a number of vehicles to the SKYFALL production.
Jaguar Land Rover Limited: Registered Office: Abbey Road, Whitley, Coventry CV3 4LF Registered in England No: 1672070