Landrover

Landrover

About Land Rover

Land Rover News

NEW RANGE ROVER EVOQUE DOMINATES THE WEB

13 JULY 2010

Gaydon, Warwickshire

The new Range Rover Evoque has made a big impression online since the car was officially unveiled at Kensington Palace last Thursday.

The launch party was broadcast live on the Land Rover Facebook page, and the video was streamed to a further 110 big-name automotive and lifestyle websites. Combined global viewers had exceeded 700,000 when measured the morning after the event, and over the weekend tens of thousands more watched on-demand. The number of launch party viewers worldwide has now passed 1.8 million.

Video highlights, interviews and excerpts from the launch were also published on Land Rover’s official YouTube channel. On Friday this became the most viewed YouTube channel in the UK and remains the second most viewed channel on YouTube this week. It generated a further 65,000 combined views of the Range Rover Evoque launch party.

This incredible online audience witnessed George Lamb, Land Rover managing director Phil Popham, Victoria Beckham and Land Rover’s design director Gerry McGovern unveil the new Range Rover Evoque, which will be the most compact and efficient car the company has ever produced when it goes on sale next year.

On Twitter, ‘Range Rover’ was one of the top ten most tweeted terms in Britain on the night of the launch and, during this period, around 6400 wall posts, comments, or ‘likes’ were added to the Land Rover Facebook page. Meanwhile, Google returned over 400 articles from established news networks, and in excess of 7000 blogs.

“We’re delighted we were able to bring the Range Rover Evoque preview party to such a large online audience” said Phil Popham, Land Rover managing director. “It’s vital that we reach the right audience online, and this was a breakthrough way to reveal a breakthrough car. The statistics show the enormous interest there is in the new Evoque and Range Rover as a brand.”

Land Rover has now received more than 10,000 expressions of interest in the new Range Rover Evoque, both online and in dealerships - a quarter of which have been made in the last week. In addition a new micro site has been launched containing further details and updates on the new car – it’s at www.helloevoque.com 

  • 08 JULY 2013
  • All-New Range Rover Sport Takes On Mighty Spitfire In A Unique Duel Of British Legends At Goodwood

    Two supreme examples of British engineering, the All-New Range Rover Sport and the legendary Supermarine Spitfire, have engaged in a unique duel to measure their off-road mastery.

  • Read full article
  • 28 JUNE 2013
  • All-New Range Rover Sport Announced As Official Pace Car At Pikes Peak International Hill Climb

    The all-new Range Rover Sport has been confirmed as the official Pace Car for this Sunday's 91st running of the Pikes Peak International Hill Climb.

  • Read full article
  • 07 JUNE 2013
  • All-New Range Rover Sport Sets Pikes Peak Hill Climb Record

    New record confirms the Range Rover Sport as Land Rover's fastest, most responsive and agile vehicle to date

  • Read full article

Jaguar Land Rover Limited: Registered Office: Abbey Road, Whitley, Coventry CV3 4LF Registered in England No: 1672070