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RECORD BREAKING MARCH SALES FOR LAND ROVER

08 APRIL 2010

Gaydon, Warwickshire, 08 April 2010

Land Rover UK, the Company’s largest market, has recorded the best ever month of sales in March 2010. Sales were up 67% on the same month last year selling over 11,300 vehicles and recording the highest sales for any month in the company's 62 year history.

March 2010 is the seventh consecutive month of improvement for Land Rover signalling an increasingly stable marketplace. Phil Popham, managing director, Land Rover commented: "Land Rover UK has had an incredible start to 2010 - March has seen an all-time record in our home market which is extremely encouraging."

"The sales increase is mainly owed to the phenomenal response received from customers and media to the award winning 2010 model year Range Rover, Range Rover Sport, Discovery 4 and Freelander 2. It is the most efficient and technologically advanced line-up of vehicles Land Rover has ever had, ensuring a continued demand for our brand," added Mr. Popham.

Global retail sales also rose in March by more than 43%, and 36.6% in the first quarter versus 2009. Land Rover has delivered an improvement in the majority of markets with a particularly strong performance in Europe and emerging markets. China has risen by 168% month on month with the best quarter ever up 192% on first quarter of 2009; whilst sales in Korea have risen by 149% and in Brazil sales are up by 101%.

Following on from the UK, North America remains the second largest market where March sales were up approx 23%, with 2,975 units sold in March 2010 and China is now the third largest market with over 2000 vehicles sold.

Other European markets which saw a good sales performance in March were Switzerland up 139%, Turkey up 150%, Austria up 53.4%, Spain was up 67.2%, Germany up 59%, France up 27.8% and Netherlands up 38.6%.

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Jaguar Land Rover Limited: Registered Office: Abbey Road, Whitley, Coventry CV3 4LF Registered in England No: 1672070