Landrover

Landrover

About Land Rover

Land Rover News

NEW RANGE ROVER EVOQUE DOMINATES THE WEB

13 JULY 2010

Gaydon, Warwickshire

The new Range Rover Evoque has made a big impression online since the car was officially unveiled at Kensington Palace last Thursday.

The launch party was broadcast live on the Land Rover Facebook page, and the video was streamed to a further 110 big-name automotive and lifestyle websites. Combined global viewers had exceeded 700,000 when measured the morning after the event, and over the weekend tens of thousands more watched on-demand. The number of launch party viewers worldwide has now passed 1.8 million.

Video highlights, interviews and excerpts from the launch were also published on Land Rover’s official YouTube channel. On Friday this became the most viewed YouTube channel in the UK and remains the second most viewed channel on YouTube this week. It generated a further 65,000 combined views of the Range Rover Evoque launch party.

This incredible online audience witnessed George Lamb, Land Rover managing director Phil Popham, Victoria Beckham and Land Rover’s design director Gerry McGovern unveil the new Range Rover Evoque, which will be the most compact and efficient car the company has ever produced when it goes on sale next year.

On Twitter, ‘Range Rover’ was one of the top ten most tweeted terms in Britain on the night of the launch and, during this period, around 6400 wall posts, comments, or ‘likes’ were added to the Land Rover Facebook page. Meanwhile, Google returned over 400 articles from established news networks, and in excess of 7000 blogs.

“We’re delighted we were able to bring the Range Rover Evoque preview party to such a large online audience” said Phil Popham, Land Rover managing director. “It’s vital that we reach the right audience online, and this was a breakthrough way to reveal a breakthrough car. The statistics show the enormous interest there is in the new Evoque and Range Rover as a brand.”

Land Rover has now received more than 10,000 expressions of interest in the new Range Rover Evoque, both online and in dealerships - a quarter of which have been made in the last week. In addition a new micro site has been launched containing further details and updates on the new car – it’s at www.helloevoque.com 

  • 11 MARCH 2013
  • All-New Range Rover Sport To Be Revealed In New York

    The all-new Range Rover Sport will make its global premiere in a ground breaking live drive through Manhattan, New York, on 26 March.

  • Read full article
  • Freelander 2 2013 23 AUGUST 2012
  • Freelander 2: Now Even More Premium, Even More Contemporary

    Freelander 2 is smart for town, tough for the country. And now it is sportier and more distinctive than ever, even more comfortable and offers even more convenience and driving enjoyment.

  • Read full article
  • 15 AUGUST 2012
  • JAGUAR LAND ROVER BEGINS 24 HOUR SHIFT AT HALEWOOD TO KEEP PACE WITH GLOBAL DEMAND

    For the first time in Halewood’s 50 year history, Jaguar Land Rover’s 4,500-strong Halewood workforce will now work around the clock to meet strong global demand for the Range Rover Evoque.

  • Read full article

Jaguar Land Rover Limited: Registered Office: Abbey Road, Whitley, Coventry CV3 4LF Registered in England No: 1672070