In 2015, the world’s greatest players competed for rugby’s ultimate prize. From Japan’s seismic victory over South Africa to Argentina’s free-running heroics, Rugby World Cup 2015 will be remembered the world over. But at Land Rover, we know rugby is built from the ground up, and that the grassroots are the core of the game.

As proud Worldwide Partners, we brought local stories to the fore, celebrating the passion and camaraderie at the heart of the sport as we focussed on grassroots clubs, players, and fans across the world. #WeDealInReal.

Rugby icons don’t just play in front of 80,000 vociferous fans. The real stars play on muddy pitches, come rain or shine, surrounded by friends and cheered on by a few hardy locals (and their dogs). At Land Rover, we believe every local club has a unique story. A story we are determined to help them tell.

That's why we’ve given clubs the platform to have their voices heard on the global stage. We searched the world to unearth the grassroots rugby stories that embody the values of passion, camaraderie, fun, and sportsmanship that live at the heart of the sport.

From the intriguing to the inspiring, the heart-warming to the hilarious, these stories showcase the real spirit of the game. #WEDEALINREAL


I take a great amount of pride in my Preston Grasshoppers days and I talk as much about my debut for Preston Grasshoppers 4th XV, when I played with my old man in the back row, as I do about the Rugby World Cup.


Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

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