LAND ROVER BECOMES TITLE AND EXCLUSIVE INNOVATION PARTNER WITH BEN AINSLIE RACING FOR AMERICA’S CUP BID

Land Rover has become a global partner of Ben Ainslie Racing, also known as BAR.

As Title Partner and Exclusive Innovation Partner, Land Rover will work closely with the BAR design and engineering team providing advance engineering and innovative technologies.

In addition to this partnership the new team, named Land Rover BAR, has also been announced.

We are delighted to have Land Rover as our Title Partner and Exclusive Innovation Partner. A great British brand, but also a fantastic engineering and technology company who will work hand in hand with our design and engineering team and our Technical Innovation Group. Together we will develop race-winning technology for our America’s Cup Class boat.”

Ben Ainslie Team Principal of Land Rover BAR

Already working with BAR the Land Rover Advanced Engineering team have started work to identify where performance gains could be made in a bid to give Land Rover BAR the competitive edge.


Mark Cameron, Jaguar Land Rover Global Experiential Marketing Director said: “At Land Rover we have a long history in sailing. This incredible partnership with BAR has given us the opportunity to showcase our world class expertise in advanced engineering and innovative technologies which lie at the heart of everything Land Rover does. Yes we make cars but, we will make a real difference to the performance of the Land Rover BAR team and we will help create the fastest boat possible in the hope of bringing America’s Cup to the UK for the first time.”


Team Land Rover BAR will compete in the America’s Cup beginning with the Louis Vuitton America’s Cup World Series event, held in Portsmouth on the 24th-26th July 2015.

To find out more about Team Land Rover BAR please click here

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

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