Arjeplog is renowned for its bracing temperatures, epic frozen lakes and daring off road opportunities. Jaguar Land Rover’s ice drive experience 2017 will give you the chance to learn, under professional instruction, how to tackle some of the finest, and harshest, rural tracks on the Earth.

Appease your inner-adventurer

Arjeplog is much more than sweeping views and snow-dusted grace, it is also the home of our Nordic test centre, where we push our dynamic fleet of vehicles to the limit. We actively seek out the fiercest and most untamed environments on the planet, and for that very reason, we’re bringing the 2017 ice drive experience to Sweden.
As slow as possible - as fast as necessary

Our dedicated and professional instructors are second to none with years, and in some cases decades, of off-roading experience. With them you'll take on all manner of wild terrain and sub-zero conditions, learning to work as one with your vehicle to fully appreciate the levity of arctic ice and snow.

A fleet of our leading vehicles - all with inbuilt traction control - will be at your full disposal, to make sure you can fully appreciate our eclectic bill of all-terrain cars.
Classics on Ice

If you're passionate about Classic vehicles, our new Classic Ice Drives programme promises to delight. From our Arjeplog test centre, you can also experience Land Rovers from our heritage collection in awe inspiring surroundings


More than the drive

Every year, guests join us from around the world to experience some of the most unforgettable and unique driving conditions. But ice drive is about much more than a compelling time behind the wheel.

A warm welcome and professional service goes without saying, while our local Land Rover Experience team will ensure there's time to soak in Arjeplog's raw beauty in all its natural glory.

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

The information, specification, engines and colours on this website are based on European specification and may vary from market to market and are subject to change without notice. Some vehicles are shown with optional equipment that may not be available in all markets. Please contact your local dealer for local availability and prices. The figures provided are as a result of official manufacturer's tests in accordance with EU legislation. A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.