BEHIND THE SCENES TOURS YOUR OPPORTUNITY TO STEP INSIDE OUR STATE-OF-THE-ART MANUFACTURING PROCESS, AND SEE HOW THE ICONIC LAND ROVER IS BORN.
See how our thriving manufacturing sites keep up with rising international demand for premium all-wheel drives.
STATE OF THE ART
Witness the marvel of hi-tech robots, cutting-edge machinery and hundreds of skilled craftsmen working in perfect sync.
ATTENTION TO DETAIL
Learn how each Land Rover takes shape: from aluminium sheet to Final Assembly line, with thousands of precision and quality checks along the way.
MEET THE EXPERTS
Pose your questions to our passionate, dedicated tour guides. With years – sometimes decades – of experience behind them, they know every inch of the manufacturing process.
BEHIND THE SCENES TOURS
THE RANGE ROVER STORY
Almost five decades ago, the Range Rover changed the way the world went off-road. Now an exciting exhibition lets you follow its journey from prototype to British design icon. Gain an exclusive first look at the Range Rover Velar then travel back to when the story began.
DEFENDER CELEBRATION TOUR
In January 2016, Land Rover celebrated the production of the last Defender at Solihull, UK after 68 years of producing the Defender and its predecessors, the Series Land Rover. To celebrate, take our interactive tour to witness first hand how the Defender earned its iconic status.
THE RANGE ROVER EXPERIENCE
Welcomed by your personal concierge, this is a real immersion into the Range Rover world at Solihull. Your tour begins in the MeridianTM Theatre before you are chauffeured to the key manufacturing areas. Your VIP experience includes refreshments, a dedicated tour guide and access to privileged areas.
SOLIHULL MANUFACTURING TOUR
Take a guided tour of Solihull’s manufacturing site and gain an insight into the latest state-of-the-art manufacturing process for Range Rover, Range Rover Sport and Discovery. Observe the skilfully-managed body construction process and understand how vehicles are finished and recognised as customer-ready.
HALEWOOD MANUFACTURING TOUR
Take a guided tour of Halewood’s manufacturing site for a first-hand look at the manufacturing process for Range Rover Evoque and Discovery Sport. Observe the pressing, sealing, welding and fitting of body panels before taking in the impressive 2-mile line of Trim and Final, where the vehicle emerges tested and customer ready.
RANGE ROVER CONFIGURATION
In a one-to-one session, our experts will guide you in the choice of stunning coachwork colours for your vehicle, coordinate luxurious leather finishes and veneer trims to create your own bespoke interior. You will also have privileged access to key production areas, allowing you to see other vehicles take shape.
For more information please call: +44 (0)121 347 2538
BOOK AN EXPERIENCE DAY
Experience Land Rover’s all-terrain capability first hand
EXPLORE ADVENTURE TRAVEL
See some of the world’s most iconic destinations from behind the wheel of a Land Rover
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