In 2010 Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) launched a three-year global initiative entitled ‘Reaching Vulnerable People Around the World’. This builds upon Land Rover’s commitment to the International Federation of Red Cross and Red Crescent Societies, which has seen the company provide over £5.2 million in support since 2007.
The relationship helps to sustain the IFRC’s life-saving work reaching vulnerable people in communities around the world by supporting National Red Cross Societies and their respective priority programmes in 15 key countries.
Land Rover Canada and the Canadian Red Cross have partnered to provide local disaster relief through the Red Cross Disaster Management Program. This latest relationship builds on our long-standing commitment to Red Cross/Red Crescent relief efforts across the globe. When disaster strikes in Canada, Red Cross mobilizes its teams and works with first-responders to provide for immediate needs, like shelter, first aid, clothing and food. Over the long-term, the Red Cross can help reunite families and coordinate information and long-term support. Our global involvement gives us a unique perspective on the importance of the Red Cross. We’re proud to help the Red Cross face its challenges in Canada.
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