Landrover

Landrover

About Land Rover

Land Rover News

Land Rover Confirms All-New Defender Concept for Frankfurt Motor Show 2011

TUE 29 NOVEMBER 2011

- Land Rover DC100 investigates the potential future direction of the iconic Defender
- Demonstrates the future of Land Rover capability and versatility
- Functional and purposeful design delivered by Land Rover design team, led by Gerry McGovern
- Land Rover confirms its intention to launch a new Defender in 2015

The Land Rover DC100, a modern interpretation of the iconic Land Rover Defender will make its debut at the 2011 Frankfurt Motor Show.

Land Rover also confirms today, that production of a new Defender is intended for 2015.

Commenting on the Land Rover DC100 concept car, Gerry McGovern, Director of Design, Land Rover said: "Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it is a car that inspires people worldwide.  This isn't a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century."

John Edwards, Global Brand Director, Land Rover added: "Loved the world over for its simple, honest and distinctive design, we are determined that the new Defender will be true to its heritage, while meeting the requirements of a changing global market. 

We plan to engage with existing and potential customers to help us finalise the details of the new vehicle.  One thing's for sure, it's going to be an exciting journey, and we can't wait to get going."

The Land Rover DC100 concept builds upon the essential elements of the car’s character and allows Land Rover to open the debate and inspire people to dream about the Defenders of the future. The next chapter in the Defender story will unfold at 09:15 hrs (CET) on September 13, 2011 at the Frankfurt Motor Show. 

Notes to editors

- Global media are invited to attend the Jaguar Land Rover Frankfurt Show press conference at 09:15 hrs (CET) on Tuesday September 13, 2011. The conference takes place on the Jaguar Land Rover stand in Hall 5.
- A live webstream of the press conference will be broadcasted on www.landrover.com 
- Full information on the DC100 will be available on the stand and at www.medialandrover.com

  • FRI 22 MARCH 2013
  • ALL-NEW RANGE ROVER SPORT TO BE REVEALED IN NEW YORK

    The all-new Range Rover Sport will make its global premiere in a ground breaking live drive through Manhattan, New York, on 27 March (AEDT).

  • Read full article
  • THU 14 MARCH 2013
  • Discovery 4 Wins 4X4 of the Year

    The Land Rover Discovery 4 has been crowned 4X4 of the Year by 4X4 Australia magazine in a rigorous four-day test conducted by seven off-road experts in rural NSW.

  • Read full article
  • THU 28 FEBRUARY 2013
  • LAND ROVER UNVEILS NEW ELECTRIC DEFENDER RESEARCH VEHICLE AT GENEVA MOTOR SHOW

    Land Rover is continuing to champion British innovation and cutting-edge automotive engineering by unveiling seven new Electric Defender models at the Geneva Motor Show.

  • Read full article

Jaguar Land Rover Limited: Registered Office: Abbey Road, Whitley, Coventry CV3 4LF Registered in England No: 1672070