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A FASHIONABLE DEBUT FOR THE RANGE ROVER “EVOQUE”

THU 14 OCTOBER 2010

Last night, Range Rover’s global MD, Phil Popham, and Design Director, Gerry McGovern, joined local Range Rover ambassadors, sass & bide’s Sarah-Jane Clarke and Heidi Middleton, at Darling Island Wharf to unveil the hot new compact Range Rover Evoque. It was the first time the car has been seen since it was revealed to the world at the Paris Motor Show on September 30.

Around the world, Range Rover has partnered with urban, connected, creative people such as Sarah-Jane and Heidi as part of its “city shapers” programme to launch the Evoque. Mia Freedman and Peter Evans are also Sydney city shapers who will be lucky enough to drive a Range Rover Evoque when it arrives in the country in 2011.

Also debuting on the night was a unique “wireframe” sculptural interpretation of the Range Rover Evoque, which appeared as a pop-up installation in the streets around Paris during the Motor Show, and which will make appearances around Sydney in the coming months.

Inspired by the city, the Evoque effortlessly delivers premium levels of craftsmanship, luxury and performance, but shrink-wrapped into a more compact package. The lightest and most fuel-efficient Range Rover ever, the Evoque demonstrates the marque’s commitment to environmental sustainability. Phil Popham says of the car: “The groundbreaking, all-new Range Rover Evoque takes the brand into exciting new territory. Highly relevant and contemporary, the Evoque will appeal to a whole new group of customers who may not have considered a Range Rover before.”

To view the video of the Australian reveal event, click on the following Link > Australian Evoque Reveal -13th October 2010

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