Land Rover News

Tue 01 June 2010

Make It Official With Range Rover

Sass & Bide’s Sarah-Jane Clarke and Heidi Middleton announced today their partnership with the Range Rover brand, which will see them driving and representing the marque in Australia.
 
Sarah-Jane Clarke and Heidi Middleton, both previous Range Rover owners, are the co-creators of sass & bide, one of Australia’s best-known and most-loved fashion brands. A former accountant and an advertising art director, Sarah-Jane Clarke (sass) and Heidi Middleton (bide) are admired not just for their distinct design aesthetic and style leadership, but also for their business performance and acumen.

 With busy lives and young families, Heidi and Sarah-Jane have partnered with Range Rover, a car which reflects their appreciation of style, luxury and performance. “I love my Rangie”, says Heidi Middleton, whose initial conversations with a member of the Range Rover team gave rise to the partnership.

 And it’s perhaps no accident that they chose a British car, as the girls feel as much at home in London as they do in Sydney. The sass & bide brand was born in 1999 out of a stall in London’s Portobello markets selling customised pieces and quickly expanded into a seasonal ready-to-wear business, shown twice-yearly on the runways of Sydney, London and New York. sass & bide today has 150 stockists worldwide, ten stand-alone stores in Australia, and a rollcall of celebrity fans including Kate Moss, Rihanna and Kate Bosworth. Sarah-Jane and Heidi are now showing sass & bide at London Fashion Week in the city they regard as their label's second home.

 They are currently driving the Range Rover Sport, the most exciting and dynamic member of the Land Rover range, with a stylish new appearance, three powerful and efficient new engines, enhanced levels of interior craftsmanship and refinement, and significant improvements to both on-road and off-road driving dynamics. The new Range Rover Sport is packed with features aimed at reducing fuel consumption and reducing CO2 emissions. Both the new 3.0 litre twin turbo diesel and direct injection petrol engines were designed from the outset to deliver class-leading fuel economy and improved low-end torque.
 
Says Chris Lidis, Operations Director of Land Rover Australia, “Sarah-Jane and Heidi are great ambassadors for Range Rover. They are young, dynamic, stylish but also extremely astute, successful businesswomen. We’re very proud to have them on board.”
 
Sarah-Jane and Heidi added: “The alignment with Range Rover feels like a natural fit. We share the same values, and to us, the Range Rover brand represents luxury in a stylish but practical way. We are very honoured to be ambassadors of this timeless brand.”
 

For further information please contact:

James Scrimshaw
Public Affairs Department
Land Rover Australia
Phone: +61 2 9020 1773
Email: jscrimsh@jaguarlandrover.com
Website: www.landrover.com.au 

Tim Krieger
Marketing and Public Affairs Manager
Land Rover Australia
Phone: +61 2 9020 1505
mail: tkrieger@jaguarlandrover.com
Website: www.landrover.com.au