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Land Rover Unveils Two New Defender Concepts at the Frankfurt Motor Show

THU 24 NOVEMBER 2011

“The entire Land Rover team is excited about the opportunity, and the responsibility, of creating the replacement for the iconic Land Rover Defender. 

“Loved the world over for its simple, honest and distinctive design, we are determined that the new Defender will be true to its heritage while meeting the requirements of a changing global market. 

“We plan to engage with existing and potential customers to help us finalise the details of the new vehicle.  One thing's for sure, it's going to be an exciting journey, and we can't wait to get going.”

John Edwards, Global Brand Director, Land Rover.

dc100_studio-300x150

For more than six decades, Land Rover has been designing and building 4x4s that define capability, versatility and usability. Like no other vehicle, Defender inspires affection and loyalty the world over. It is the original reconfigurable vehicle, inspiring people to go beyond whether they are explorers, ecologists, UN aid workers or Red Cross medics.

From just two principal platforms, Defenders have, over the years, been put to every task and reconfigured in every way, from fire engines to tracked exploration vehicles. The only limit to a Defender’s abilities is the imagination of its owners, one of the many reason that an estimated three-quarters of the nearly two million Defenders built are still in regular use.

Fast-forward to 2011 and the next chapter in the Defender story will unfold at the Frankfurt Motor Show. The two DC100 concepts unveiled there will build on the essential elements of Defender’s character and allow Land Rover to open the debate and inspire people to dream about the Defenders of the future.

Find out more.

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