- Journey of Discovery takes centre stage: Land Rover celebrates the historic 50-day 10,000 mile marathon expedition from Birmingham to Beijing this year
Land Rover will be using the Goodwood Festival of Speed to celebrate the conclusion of the Journey of Discovery.
The 1,000,000th Land Rover Discovery was produced at JLR’s Solihull plant earlier this year and to celebrate the milestone, this special vehicle undertook a 50-day, 10,000-mile cross-continent expedition.
The journey from Birmingham, UK to Beijing, China, aimed to raise £1,000,000 for Land Rover’s Global Humanitarian Partner, the International Federation of Red Cross and Red Crescent Societies (IFRC).
Discovery has picked up more than 200 awards around the world and last year saw record sales of almost 45,000 units across 170 worldwide markets. It also stands as an excellent example of UK design, engineering and manufacturing, with 83 per cent of production being exported from its West Midlands manufacturing base.
The Land Rover Discovery 4 is one of the world's most practical vehicles - it can seat seven passengers, has a load space volume of up to 2,500 lit res and is packed with technology including Land Rover's award-winning Terrain Response System, which adapts the vehicle to respond to differing terrains and driving conditions including snow and sand.
The success of the Discovery alongside other Land Rover models has helped to create a positive momentum at the company's Solihull operations. The facility now employs around 6,000 people following a recruitment drive launched six month ago, boosting the workforce by 20% to support its expansion plans.
Jeremy Hicks, Managing Director of Jaguar Land Rover UK, said: “The Goodwood Festival of Speed is a unique event that gives us a great opportunity to celebrate the achievements of Discovery 4.
“We are particularly proud of our role in British manufacturing and this is reflected in our new festival stand, which gives a flavour of our Solihull production. Land Rover is a long-established supporter of the Festival of Speed and we are pleased to be adding to the special character of the occasion.”
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