DAISY LOWE, HENRY HOLLAND AND DYLAN JONES AMONGST GLOBAL INFLUENCERS ANNOUNCED AS PART OF NEW RANGE ROVER EVOQUE PULSE OF THE CITY PROJECT
IMAGES AVAILABLE FROMWWW.MEDIA.HELLOEVOQUE.COM
London, 24th October 2010: Daisy Lowe, Henry Holland, George Lamb, Dylan Jones and Ben Shephard are among 40 influential names from ten cities, working in fashion, design, music and film who will collaborate with Range Rover over the next 12 months to launch the highly anticipated Range Rover Evoque.
Each of the influencers has been recruited to participate in the Pulse of the City project where their journeys will be tracked around their favourite cities to create a living interactive guide to the urban spaces they call home.
Land Rover Managing Director, Phil Popham, said: “The Range Rover Evoque is the smallest, lightest and greenest car that Land Rover has ever produced, making it ideal for city driving. Its design is inspired by city architecture and a big part of a city is the people within it, their journeys and their conversations. Land Rover has brought together 40+ influencers across key cities worldwide to join the Range Rover Evoque's launch journey, these will include New York, London, Paris, Madrid, Milan, Berlin, Sydney, Sao Paulo, Shanghai and Moscow. "
The influencers or ‘City Shapers’ have been chosen because they are influential in their cities and have interesting points of view that people listen to. They come from different aspects of culture that make up the varied nature of their cities, from arts, the creative industry, film, music, fashion, media - anywhere where they've made their own mark and shaped the cities they live in.
Pulse of the City app
In a world first, the ‘Pulse of the City’ app, launches on iPhone (android available from mid Nov) and uses GPS tracking to record the collective movements of people within the ten cities. Users will be sent a graphical representation of their journey which they can display on the Helloevoque.com website.
Participants will also be able to add comments about their favourite walks, hot spots and journeys, creating a real time, evolving pulse of each city. Both 'City Shapers' and the public will be able to download the app for free.
Inspired by the new Range Rover Evoque and the cities that in turn inspired its design, the app will bring each city to life through the people who shape it.
Global City Shapers
Georgina Chapman – Fashion designer
Josh Rubin – Founder & editor of Cool Hunting
Piers Fawkes – Founder and CEO of Psfk.com
Henry Holland – Fashion designer
Daisy Lowe - Model
Dylan Jones – Editor of GQ
Ben Shephard – TV personality
George Lamb – Presenter
Vasily Esmanov – Editor in Chief – Look at Me
Aurora – TV presenter and actress
Gennady Yosefavichus – Producer and journalist
Vlad Lisovets – Stylist & TV Presenter
Mariana Weickert – TV personality
Baixo Ribeiro – Gallery owner
Osgemeos – Graffiti artist duo
Neil Barret – Designer
Sergio Cerruti – DJ
Natasha Slater – DJ & socialite
Francesca Versace – Designer
Santi Milan – Actor
Paco Roncero – Chef
Tommy Rebredo – Tennis player
Eugenia Silva – Model
Natalie Simon – TV presenter
Greg Kozo – Make The Girl Dance
Julia Restoin Roitfeld – Art Director
Jessica Schwarz – Actress
Tadi Rock – Pop-Art artist
Sarah-Jane Clarke – Designer and co-founder of Sass & Bide
Heidi Middleton - Designer and co-founder of Sass & Bide
Mia Freedman – Journalist and blogger
Peter Evans – Chef
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Jaguar Land Rover Limited: Registered Office: Abbey Road, Whitley, Coventry CV3 4LF Registered in England No: 1672070