Land Rover News
Land Rover Takes On the World of Film with the Launch of 'Being Henry'
Today Land Rover will push the boundaries of its traditional customer communication with the latest offering from its Range Rover Evoque Pulse of the City project; an interactive Hollywood inspired film about choices.
Filmed in Los Angeles and unprecedented in scope and creativity, 'Being Henry' is a fun, interactive and engaging film that brings to life the unparalleled variety of options available with the Range Rover Evoque. Just like the car has been developed to stand out from the crowd, the film presents the consumer with a number of unexpected and exhilarating adventures to engage with, inviting them into the urban world of the Pulse of the City.
Based on the original 'choose your own adventure' style of storytelling but bringing this concept into the digital age, the film takes the consumer on a wild journey through a city in which they play the role of god and consequently decide the outcome of the story's main character. With nine different storylines and 32 unique endings the variety of choices and diverse consequences that occur ultimately result in the creation of the consumers 'subconscious' perfect Range Rover Evoque.
The story begins with its hero Henry, an everyman-type character who has to make various decisions during his journey that lead him into different realities. It is made immediately apparent to the consumer that they are in control of how Henry carries out his day and via a voiceover that guides them through the film they are presented with a number of life changing choices. Will they choose to shoot rats with Granny? Or lead Henry to be kidnapped then tortured with a harpoon gun?
Cleverly, the film takes the choices that the consumer makes on behalf of Henry and translates them seamlessly into their perfect Evoque. Through subtle colour, situational and emotional references the film effectively takes elements of the consumers personality and uses them to present them with their fully personalised car.
Nick Gordon, the film's director comments: 'I am really inspired by projects that push digital boundaries, and in creating interactive work that is designed to emotionally & creatively engage rather than be purely driven by technology. As a director I want to explore interactive pieces that are also filmic. Range Rover's commitment to one of the most adventurous collaborations I have ever been part of has been incredible, 'Being Henry' and has been a real learning curve for me on how creative interactivity is the future of really engaging with and respecting consumers.' Click here to explore 'Being Henry'.
The Range Rover Evoque offers more personalisation choices than any other Land Rover, with a huge numbers of options in terms of interior packs, body and roof colour combinations, wheels and enhancement accessories, as well as the fact that there are three models (Pure, Dynamic, Prestige) that can come in either Coupe or 5-door versions.
Customers can tailor their Range Rover Evoque with a tempting array of design, trim and technology options, so that each car meets its customer's own taste and lifestyle. The choices range from designer exterior packs, contrasting colours on the roof and spoilers, immaculately-trimmed designer interiors, and a range of desirable technologies to maximise comfort and enjoyment on board.
The Range Rover Evoque will go on-sale in November. For more information please visit your local Land Rover dealership.
Other News
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Car of the Year Honour for Range Rover Evoque as Land Rover Excels in 2012 Diesel Car Awards
The design, technology and capability of Land Rover’s current model range has been reflected in the brand's emphatic success in the 2012 Diesel Car Awards.
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LAND ROVER CELEBRATES PRODUCTION OF THE 300,000th FREELANDER 2
Jaguar Land Rover employees at Halewood Operations in Merseyside have celebrated an important milestone achievement following the production of the 300,000th Land Rover Freelander 2.
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The 50 Day, 8000 Mile Journey of Discovery
On the 50-day Journey of Discovery from Birmingham to Beijing, four Land Rovers took on more than 8,000 miles of varied terrain through 13 different countries
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Journey of Discovery Ends in Beijing
Land Rover’s biggest modern-day overland expedition, the Journey of Discovery, has reached the finish line with the one millionth Discovery arriving in perfect time to appear at the Beijing Motor Show
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Range Rover Evoque Special Edition with Victoria Beckham makes Global Debut in Beijing, China
Recipient of more than 100 international awards, the Evoque has been an unprecedented global success attracting a whole new group of customers to Land Rover.
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Land Rover Journey of Discovery - Into China
A weekly round-up of events on the road as Land Rover’s Journey of Discovery travels 8,000 miles from Birmingham to Beijing, uncovering a unique selection of stories en-route.
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Range Rover Evoque Named Women’s World Car of the Year 2012
The Range Rover Evoque has been named Supreme Winner of the Women’s World Car of the Year 2012, as well as the top-ranked model in the luxury car category.
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Land Rover Journey of Discovery - Off-road in the Taklimakan Desert
In the middle of the Taklimakan Desert, deep in China’s wild west, the Land Rover Journey of Discovery meets up with a unique group of sand racers.
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Land Rover Journey of Discovery Meets China Exploration and Research Society in Dunhang, China
The Journey of Discovery has finally arrived in Dunhuang, China and the One Millionth Discovery expedition met up with the China Exploration & Research Society (CERS).
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The Beijing Motor Show 2012
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Land Rover Journey of Discovery - Kazakhstan to China
A weekly round-up of events on the road as Land Rover’s Journey of Discovery travels 8,000 miles from Birmingham to Beijing, uncovering a unique selection of stories en-route.
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Land Rover Journey of Discovery - Rebuilding the Aral Sea Fishing Fleet
The Journey of Discovery joined a small army of fishermen to bring new life to the region.
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World Design Car of the Year is the 101st Global Award for the Range Rover Evoque
The Range Rover Evoque has been crowned World Design Car of the Year 2012 and sees Evoque's awards tally reach more than 100 global accolades.
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Land Rover Journey of Discovery - Uzbekistan to Kazakhstan
With its toughest border crossing behind it the Journey of Discovery rolled into Uzbekistan at 2:30am with the need for sleep at the top of everyone’s agenda.
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Sophisticated Versatility with the Land Rover Discovery 4 HSE Luxury Limited Edition
Land Rover today reveals a new Discovery 4 HSE Luxury Limited Edition at the New York Motor Show.
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Land Rover Journey of Discovery - Moscow to Uzbekistan
After fifteen days and nearly 5,000 miles on the road the Journey of Discovery arrives in Moscow for a couple of days in Russia’s capital city.
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Land Rover Journey of Discovery - Journey through Former Soviet Submarine Base
The Journey of Discovery gets a taste of the Cold War as the Land Rover Discovery vehicles experience a top-secret drive through hidden tunnels in a former Soviet Black Sea submarine base.
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Land Rover Journey of Discovery - Leaving Ukraine and into Russia
A weekly round-up of events on the road as Land Rover’s Journey of Discovery travels 8,000 miles from Birmingham to Beijing, uncovering a unique selection of stories en-route.
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Land Rover Journey of Discovery - Into Chernobyl
The Journey of Discovery expedition team is one of the first western groups to take a tour right up to the infamous nuclear plant and through the ghost town of Pripyat.
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Driving Literacy – Land Rover Supports Palm Island Education
Land Rover is pleased to announce its support of the Cathy Freedman Foundation (CFF) on Palm Island.
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Land Rover Journey of Discovery - Into Ukraine
A weekly round-up of events on the road as Land Rover’s Journey of Discovery travels 8,000 miles from Birmingham to Beijing, uncovering a unique selection of stories en-route.
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The Journey Of Discovery: Geneva To Italy
A weekly round-up of events on the road as Land Rover’s Journey of Discovery travels 8,000 miles from Birmingham to Beijing, uncovering a unique variety of stories en-route.
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Land Rover's 'Journey of Discovery' Expedition visits Geneva Home of the IFRC
To celebrate the One Millionth Land Rover Discovery being built in the UK, a £1 million (GBP) fundraiser has been launched.
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Land Rover's 'Journey of Discovery' Expedition visits Geneva
To celebrate the One Millionth Land Rover Discovery being built in the UK, a £1 million (GBP) fundraiser has been launched.
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LAND ROVER MAKES A SPLASH AT GENEVA MOTOR SHOW
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RANGE ROVER EVOQUE CONVERTIBLE CONCEPT TO BE REVEALED AT THE 2012 GENEVA MOTOR SHOW
Range Rover Evoque convertible concept to be revealed at the 2012 Geneva Motor Show Land Rover will unveil a Range Rover Evoque Convertible Concept at the 2012 Geneva Motor Show.
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1,000,000TH LAND ROVER DISCOVERY EMBARKS ON FUNDRAISING EXPEDITION FROM BIRMINGHAM TO BEIJING
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LAND ROVER AUSTRALIA SUPPORTS AUSTRALIAN RED CROSS TO HELP THOSE IN NEED
The global initiative ‘reaching vulnerable people around the world’ between Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) has been in place since 2007...
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ALL-NEW RANGE ROVER EVOQUE WINS AUTOMOBILE MAGAZINE 2012 ALL-STAR AWARD
Land Rover is proud to announce that the all-new 2012 Range Rover Evoque is an AUTOMOBILE Magazine 2012 All-Star adding to the newest Range Rover model's growing list of accolades.
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Land Rover Confirms All-New Defender Concept for Frankfurt Motor Show 2011
The Land Rover DC100, a modern interpretation of the iconic Land Rover Defender will make its debut at the 2011 Frankfurt Motor Show.
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JAGUAR LAND ROVER AWARDS TALLY RISES AS THE RANGE ROVER EVOQUE CLAIMS ITS 22nd INTERNATIONAL AWARD
Jaguar Land Rover's (JLR) strongest ever model line up has seen the two iconic brands clock up an impressive seventy four international awards so far
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JAGUAR LAND ROVER WINS TWO "BEST OF AUTO SHOW" AWARDS FROM AUTOWEEK MAGAZINE AT 2011 FRANKFURT MOTOR SHOW
Jaguar Land Rover displayed its global product leadership and brand strength by winning two of the most important media awards, from Autoweek, at the 2011 Frankfurt Motor Show
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Range Rover Evoque arrives for Australian 'City Shapers'
The arrival event is part of a global programme executed world-wide, showcasing the handover of the much anticipated new Evoque
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Land Rover Unveils Two New Defender Concepts at the Frankfurt Motor Show
“The entire Land Rover team is excited about the opportunity, and the responsibility, of creating the replacement for the iconic Land Rover Defender.
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RANGE ROVER EVOQUE NAMED AUTO EXPRESS CAR OF THE YEAR
Gaydon, Warwickshire, 3 August 2011: The new Range Rover Evoque has been declared Car of the Year in the Auto Express New Car Awards
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NEW DIESEL ENGINE POWERS THE DEFENDER FOR 2012
A new 2.2-litre diesel engine replaces the 2.4-litre diesel for 2011, bringing greater levels of refinement to the 2012 Defender
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New features for 2012 ensure the Discovery 4 remains crowned the world’s most capable all-purpose vehicle
Australia will continue to receive the existing and outstanding 2.7 TDV6 and the 180kW version of the SDV6 3.0, plus the powerful 5.0 V8...
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Improved customer features for the Range Rover Sport in 2012
Design and equipment levels have moved up a level at 12MY with exterior colour changes to detailing and new interior colour ways for the Autobiography Sport.
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RECORD SALES FOR JAGUAR AND LAND ROVER
Land Rover has once again delivered a powerful performance across all major markets. A 30% surge in sales for the Range Rover 2011 model year led to the UK beating its previous record
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Land Rover Supporting Red Cross in Sierra Leone
Twenty years on from the start of Sierra Leone’s civil war, Land Rover is delivering support to Red Cross work to rebuild lives and communities
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Range Rover Evoque wins car design of the year
Geneva, 2 March 2011 – The Range Rover Evoque has won best production car in the 2010 Car Design News
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Land Rover reveals its first fully capable 4WD Plug-in Diesel Hybrid
Geneva, 1 March 2011 – Land Rover’s on-going commitment to building vehicles that are more fuel and emissions-efficient
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LAND ROVER AUSTRALIA ANNOUNCES THE NEW 2011 DEFENDER LIMITED EDITION
The Defender Limited Edition offers raw and edgy style, with the class-leading all-terrain capability you would expect of this motoring icon.
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Land Rover Joins the Road to Rugby World Cup 2011 and Rugby World Cup 2015
Land Rover is to announce today its sponsorship of Rugby World Cup 2011 in New Zealand and Rugby World Cup 2015 in England.
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Sydney Opera House and Range Rover: A partnership at the cutting edge of design and technology
Tuesday 16 November, 2010, Sydney - Range Rover Australia has signed on as a Partner of Australia’s icon landmark, Sydney Opera House.
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LAND ROVER DONATES THE ONE MILLIONTH RANGE ROVER TO HELP FOR HEROES
London, November 4 - Land Rover is celebrating the production of its one millionth Range Rover by donating the vehicle to Help for Heroes.
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City Shapers Pulse of the City
Daisy Lowe, Henry Holland and Dylan Jones amongst global influencers announced as part of new range rover evoque pulse of the city project
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Discovery 4 Wins Australia's Best Cars - Best All-Terrain 4WD Award
Land Rover Discovery has won the Best All-Terrain 4WD Award, proving once again it is still the benchmark for all-terrain SUV's.
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Introducing The All-New Five-Door Range Rover Evoque – Coupé Style With Family Versatility
The exciting 5-Door version of the all-new Range Rover Evoque makes its global public debut at the 2010 Los Angeles Auto Show on November 17, 2010
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A FASHIONABLE DEBUT FOR THE RANGE ROVER “EVOQUE”
Last night, Range Rover’s global MD, Phil Popham, and Design Director, Gerry McGovern were at at Darling Island Wharf to unveil the hot new compact Range Rover Evoque.
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Land Rover commits support to Red Cross and Red Crescent global initiative
Today (25 August 2010), Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) launched a new global initiative
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Best Overall and Best Large Diesel Wagon: LAND ROVER DISCOVERY 4 2.7L TDV6
On paper the Discovery 4 looked to be the natural candidate to take over from the Discovery 3, but which Discovery 4, given the expanded range options?
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Best Luxury: RANGE ROVER VOGUE TDV8
Over the years there's been a few updates, the most significant of which was the introduction of the 3.6-litre twin-turbo V8 diesel in 2007
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Land Rover updates Freelander 2 for 2011
Land Rover is upgrading the 2011 Freelander 2 with a new 2.2-litre turbo diesel engine, sharper exterior looks and a smarter cabin.
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JAGUAR LAND ROVER AND CAPITAL FINANCE ANNOUNCE NEW PARTNERSHIP
Jaguar Land Rover Australia and Capital Finance Australia today announced a new partnership that will provide branded financial products to customers
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ALL-NEW RANGE ROVER EVOQUE PROTOTYPES GO UNDERCOVER
The all-new Range Rover Evoque has entered its final phase of testing, with hundreds of prototype models dispatched around the globe for trial in the toughest climates and conditions.
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RANGE ROVER 40TH ANNIVERSARY / VOGUE EVENT - 1ST JULY VB / RANGE ROVER PARTNERSHIP
Gerry McGovern, Land Rover and Range Rover Design Director, has appointed Victoria Beckham as his new Creative Design Executive.
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ALL-NEW RANGE ROVER EVOQUE MAKES GUEST APPEARANCE AT 40 YEAR CELEBRATION OF THE BRAND
The first official picture of the all-new compact Range Rover is released today, following an exclusive preview in London for guests attending a 40th birthday celebration of Range Rover
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INTRODUCING THE 2011 RANGE ROVER VOGUE: THE MOST CAPABLE AND LUXURIOUS SUV IN THE WORLD
The 2011 Range Rover Vogue retains its position as one of the world's most complete luxury vehicles.
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ICONIC RANGE ROVER TURNS 40
The Range Rover celebrates its 40th birthday on 17 June 2010. The Range Rover was the world's first fully capable luxury 4x4.
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SASS & BIDE’S SARAH-JANE CLARKE AND HEIDI MIDDLETON
sass & bide’s Sarah-Jane Clarke and Heidi Middleton announced today their partnership with the Range Rover brand, which will see them driving and representing the marque in Australia.
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LAND ROVER ANNOUNCES INTRODUCTION OF 2WD AND HYBRID TECHNOLOGY
Gaydon, Warwickshire, 17 May 2010 – Land Rover has announced that it will introduce a 2WD option (in addition to the 4WD derivative) for the new compact Range Rover. On sale in 2011,
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ROYAL FLYING DOCTOR SERVICE AND LAND ROVER AUSTRALIA........SEEING THE OUTBACK TOGETHER.
Land Rover Australia is proud to announce our sponsorship of the 2010 RFDS Outback Car Trek, an event which has seen over $16 million donated to the “Doctor” in the Trek’s 20 years of operation.
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RANGE ROVER VOGUE VOTED CAR OF THE DECADE
Autocar.co.uk readers have chosen the Range Rover Vogue as their Car of the Decade.
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20 Years of Land Rover Discovery
Workhorse, tow car, law enforcer, status symbol, people carrier, mud plugger; few cars can claim to fulfil any of these duties with genuine conviction.
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