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Above and Beyond. A new campaign from Land Rover

FRI 12 OCTOBER 2012

With the announcement of the All-New Range Rover comes an all new brand campaign under the banner Above and Beyond. This will unite all new Land Rover and Range Rover models for the first time with TV, print and online messages. It will also showcase Land Rover models that have shaped our history, and still shape our future.

The first Land Rover was designed in 1947 and made its debut in 1948. The first Range Rover was launched in 1970. As the TV commercial says, ‘We grew up, strong, self-assured, prepared to face a challenge, never afraid to get our hands dirty, or get a bloody nose… offspring with the same intrepid DNA… there to face the new millennium with confidence and capability. So sixty-five years on, we continue to go Above and Beyond”.


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  • MON 13 MAY 2013
  • Jaguar Land Rover Enhances Engineering Facilities in Middle East

    Jaguar Land Rover today further enhanced its Middle East test programme by opening a new engineering test centre in Dubai and UAE.

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  • MON 13 MAY 2013
  • LAND ROVER AUSTRALIA ANNOUNCES GEORGE GREGAN AS NEW BRAND AMBASSADOR

    Land Rover Australia announced today that Rugby legend George Gregan has come on board as the latest ambassador for the brand.

  • Read full article
  • TUE 30 APRIL 2013
  • NEW LAND ROVER AMBASSADOR KENTON COOL ON TOP OF THE WORLD

    Kenton Cool, one of the world’s most accomplished mountaineers, is partnering with Land Rover as the latest ambassador for the brand.

  • Read full article

Jaguar Land Rover Limited: Registered Office: Abbey Road, Whitley, Coventry CV3 4LF Registered in England No: 1672070