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Above and Beyond. A new campaign from Land Rover

FRI 12 OCTOBER 2012

With the announcement of the All-New Range Rover comes an all new brand campaign under the banner Above and Beyond. This will unite all new Land Rover and Range Rover models for the first time with TV, print and online messages. It will also showcase Land Rover models that have shaped our history, and still shape our future.

The first Land Rover was designed in 1947 and made its debut in 1948. The first Range Rover was launched in 1970. As the TV commercial says, ‘We grew up, strong, self-assured, prepared to face a challenge, never afraid to get our hands dirty, or get a bloody nose… offspring with the same intrepid DNA… there to face the new millennium with confidence and capability. So sixty-five years on, we continue to go Above and Beyond”.


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Jaguar Land Rover Limited: Registered Office: Abbey Road, Whitley, Coventry CV3 4LF Registered in England No: 1672070